Tailwind is a powerful Pinterest marketing tool to automate your Pinterest marketing strategy without having to babysit the platform. As a Pinterest strategist, I see this Tailwind mistake over and over again. In this blog post, I’ll be sharing this common Tailwind mistake and how to prevent it to drive more traffic to your blog and website.
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Are you making this common Tailwind Mistake for Pinterest?
Tailwind is my favorite Pinterest marketing scheduler and I use it every day for my business! It truly takes your Pinterest marketing strategy to a new level. I can sit down for 30 minutes and schedule pins to my Tailwind queue from Tailwind Tribes (you can read more about the power of Tailwind Tribes HERE!).
But recently, when scheduling pins, I noticed there were a lot of pins from Tribe contributors that were uploaded incorrectly.
When I am selecting pins to schedule from Tailwind, if I am not familiar with the content creator, I click over to their website to make sure they have good content and a working, relevant website.
This particular morning many of the pins, for e.g., ‘How to start an email newsletter’ blog titles (and pin descriptions!) were leading, when clicked, NOT to the that particular blog post, but to the HOME page of the website. There was more than one offender, sadly, from different accounts.
The Number One Mistake You Might Be Making with Tailwind
Here’s a common scenario:
It is super easy to make this mistake, especially while rushing through your Tailwind scheduling, and not checking the URL. When you write a fresh blog post, your most recent post often is at the top of your home page. You click on the Tailwind scheduler app, click on the pin, and schedule it to relevant boards. Done!
But, wait! You are actually on the HOME page of the blog! If you don’t click on the actual blog URL, many months down the road (with the power of evergreen traffic), the pinner will be lead to the home page with the blog post nowhere to be found (and whatever blog post is most recently published will flat at the top). The pinner is frustrated, bounces back to the Pinterest platform and Pinterest ‘dings’ your account for not having relevant content. BOO!
How to avoid making mistakes on Tailwind and Pinterest
The easiest and simplest way to avoid this is to SLOW down. Make sure you click on the blog URL and then schedule these pins to Tailwind. Taking the time to do this right will quickly imprint the process in your brain so you will never forget!
Ready to grab a free trial to Tailwind? Try Tailwind here!
More Blog Posts on Tailwind Tribes:
- 5 Time-Saving Tools of Tailwind for Pinterest Marketing
- Boost Your Blog Traffic With Tailwind Tribes
- How to use Board Lists on Tailwind
Are you new to Pinterest and want more tips to get started? See my introductory post Getting Started on Pinterest and don’t forget to sign up for my email newsletter below. You’ll receive my FREE Pinterest Start-up Guide for your creative small business where I give easy actionable steps to getting started on Pinterest! Ready to take action TODAY? Enroll in my Pin Progress course!