Are you using Pinterest for your small business? Pinterest is a powerful marketing tool for driving traffic and reaching new clients through pin exposure.
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Are you using Pinterest for your small business?
Pinterest is a powerful marketing tool for driving traffic and reaching new clients through pin exposure. If you aren’t using it, you ARE missing out on your target client. Start a brief experiment—go to Pinterest and search a few keywords that identify with your brand and analyze the results. Do they show your competitors or are they missing? Do the results have good image quality? Is there room for your creative small business on Pinterest?
The answer should be a resounding yes! Pinterest is a search and discovery tool. Users infrequently discover content from viewing their smart feed on the home page. Instead, they are using Pinterest as a search and discovery tool by using the header’s search bar, searching for recipes, ideas, and items to purchase. They are taking action—either to plan for a future purchase or for a current purchase NOW. You want your target audience to be able to discover your brand and/or shop.
Who is using Pinterest?
175 million users are using Pinterest! (That’s up 25 million from last year!) Not surprisingly, 80% of users on Pinterest are women between the ages of 25-45 and, on average, they have a higher income than other users of social media platforms. They are ready to purchase. In fact, 93% of users pin to plan for a purchase! As a visual tool, Pinterest is the perfect platform for a creative small business. You get the opportunity to display your product and share with your target audience, allowing for exponential growth through re-pins. The half-life exposure of Twitter and Instagram is so brief (the average lifespan of a tweet is 18 minutes), but you have the unique opportunity to take one pin and experience exponential growth through Pinterest users constantly searching and discovering your content through keywords. I love the power of Pinterest!
How do users discover your pins?
Instagram, Facebook, and Twitter rely on hashtags for content discovery.
Hashtags are not useful on Pinterest (Hashtags are IN, learn more from my visit to Pinterest Headquarters). Keywords (get help with keywords on Pinterest here) are the most important tool for content discovery. Keywords can be used in the Pinterest image, pin description, as well as your personal profile and boards. Use them well—be simple and clear. Elaborate keywords that aren’t common, unless they are important in your niche, won’t benefit you as much as a general keyword. Use them generously in your descriptions.
Secondly, image quality and size are paramount! If you conducted the keyword experiment I mentioned above, how was the quality of the images? Did any of them stand out? Chances are you were most likely to click on the best quality images. Your images need to POP. Investing in a good camera and some practice or, better yet, hiring a stylist/photographer to capture your products can take you so far!
How to use Pinterest as a Small Business
Getting started on Pinterest can seem daunting, but it can be done. I’ll be sharing a series to help you drive traffic and grow your business through Pinterest. My top posts to get you started:
- How to set up a business account on Pinterest
- How to use keywords with Pinterest
- How to set up, schedule, and automate your pinning with Tailwind
- How to use Tailwind Tribes to quickly share your pins and fill your queue with niche related content
As a small business myself, I love that Pinterest feels casual. It’s the type of platform that best meshes with Yoga pants and big bowl of popcorn. It is also the easiest platform to automate using Tailwind, which is ideal for your busy entrepreneurial lifestyle. With a little bit of effort and strategy, you can wield the exponential power of Pinterest to grow your creative small business. Pinterest absolutely should be an integral part of your visual marketing strategy and I can help you get started.
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