Burned out by constantly creating blog content for Pinterest, but want MORE traffic? In this blog post, together with Tailwind and Pinterest, I’m sharing 5 efficient ways to drive massive traffic to your website using Pinterest by focusing on a fresh pin strategy!
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5 Efficient Ways to Drive Massive Traffic Using a Fresh Pin Strategy
In a recent live webinar with Tailwind and Pinterest, Pinterest laid out their best Pinterest marketing practices for 2020 and beyond. It’s no surprise that in the last year, Pinterest has been prioritizing fresh content for distribution in the algorithm. I have seen the data time and time again with my own content as well as my clients.
But, what exactly is a ‘fresh pin’ strategy, and how can you implement it in your business? If you are a content creator who has no trouble blogging 1 or more times a week, then you are probably succeeding on Pinterest. The algorithm LOVES you!
If you are like me, a busy mompreneur managing all the other aspects of my business like marketing, product development, customer service, bookkeeping (the list goes on), then you might have trouble blogging weekly, or even once a month!
These ‘newish’ changes can work for you to powerfully drive traffic to your website. In the end, every platform wants to survive and one of the best ways to do this is to provide relevant and engaging content for their user. Pinterest is no different!
Think of how deflated you feel when you login to Netflix and there are no new shows. What do you do? If you are like me, you pop on over to Hulu, Amazon Prime, and Disney +. You get BORED and stop relying on Netflix for new shows.
Pinterest is no different and I want to share how you can maximize your blog content with a few simple strategies.
Step 1: Focus on the Pinterest user experience and Create Relevant Content
How do I define relevant content? Relevancy is content that has images, copywriting, and landing pages that communicate the same branding message. An earthy organic brand vibe should not lead to a bright and bold landing page. It’s jarring to the user and doesn’t connect.
At the most practical level, if you are offering something in your pin, and your landing page doesn’t deliver, your pinner is bouncing right back to Pinterest to find something better. This hurts your relevancy and ultimately, your business.
Step 2: Create “Fresh Pins”
I know this concept might sound confusing, so let’s hear from Tailwind on this:
Pinterest is increasingly prioritizing fresh content for distribution as today’s Pinners respond most strongly to fresh content. Pinterest’s algorithm favors content that’s relevant and timely, so creating more fresh Pins means more exposure for you to your followers, in users’ home feeds, and in search results — helping you to maximize your reach and traffic potential on Pinterest.
That was A.LOT! How can we create fresh content without approaching ‘burn-out city’ in your business and life? The answer lies in creating fresh pins.
Fresh pins are defined as images & videos that have never been shared on the Pinterest platform before. It literally is as simple as opening Canva or Photoshop and creating new graphics. These pins can be linked back to NEW content you just published, OR old content that already exists!!!!
What a fresh pin IS:
- New graphics and videos that lead to a newly published blog post
- New graphics and videos that lead back to a previously (but popular) blog post
Just to clarify, a fresh pin is NOT:
- Using the same pin graphic with a new pin title, description or alt text
- Making small shifts in the previous pin graphic (like slightly altering the logo’s position, for e.g.)
Just as an example, here are two pin images that lead back to the SAME blog post:
Do you see different backgrounds (photo versus overlay)?
What are duplicate pins and should I share them?
Duplicate pins have the same copy and image combination! They of course can be shared again, especially seasonal images from the previous season, but your focus should be fresh content.
Step 3: Save to no more than 10 boards
One of my favorite tools in Tailwind is board lists. Board lists allow to assign a pin to multiple boards in one click (yes, it really is fabulous).
I always recommend my students choose the MOST relevant board first and then followed by the other board where they fit (p.s. Group boards as a general rule are no longer important to a Pinterest strategy!). (note: Tailwind is now limiting the interval to a minimum of 2 days in between board pinning)
For example, if I am publishing a blog post about Pinterest and blogging, I choose to pin (using Tailwind) the blog post to my personal board first (most relevant, since it is about Pinterest), then later my ‘Social Media Tips: Pinterest’. You can get a good idea how that works below:
Step 4: Ways to Create Fresh Pins using New Images and Videos
- Try changing the background image or color
- Switch out the text/copy ON the image
- Create an animated video version of the pin (I share how to do that here)
- Canva Templates make this easy (Creative Market has some amazing options)
Remember, fresh pins will get more distribution (translation: more views) within the Pinterest search and home feed.
If you pin a lot of duplicate pins- will you get banned on Pinterest?
It is hard to guarantee you won’t get banned for spammy practices, but in general, avoid over publishing pins (15-25 pins a day is perfect, and this can be a combination of yours and others content).
I also recommend pinning content from trusted sources! Don’t blindly pin a beautiful graphic that might be a stolen image. Look at the URL first!
Step 5: Use SmartGuide on Tailwind
Tailwind, in response to their collaboration with Pinterest, is introducing SmartGuide. This feature within Tailwind will help you make best practice Pinterest choices (read about those best practices from Tailwind here) like reminding you to create fresh content, helping you avoid spammy practices and flagging you when you are making risky account decisions.
(See the ‘all clear’ top right? This is SmartGuide at work on Tailwind)
Want to get the full video scoop between Tailwind and Pinterest recorded live?
Watch the Facebook live from Tailwind and Pinterest:
Ready for more Pinterest Tips?
Are you new to Pinterest and want more tips to get started? See my introductory post Getting Started on Pinterest and don’t forget to sign up for my email newsletter below. You’ll receive my FREE Pinterest Start-up Guide for your creative small business where I give easy actionable steps to getting started on Pinterest!