Rich Pins are an important part of your Pinterest marketing strategy! They give important data about your blog posts and content that help you rank in Pinterest search. In this blog post, I’m sharing how to use the Rich Pin Validator and how to enable Rich Pins on your website in only a few minutes!
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How to Enable Rich Pins in 3 Minutes Flat!
Enabling rich pins is often one of the first steps to take to begin your Pinterest marketing strategy. A lot of my beginner readers are confused about what they are and what they do! I’m going to share easy ways you can enable and validate your pins in this post.
What are Rich Pins?
One of the most common questions I am asked is what ARE Rich Pins? Simply put, rich pins:
Rich Pins provide more context about an idea because they show extra information directly on a Pin. There are four types of Rich Pins: app, product, recipe and article. Source
Most commonly, blog posts (like this one I am writing right now) operate as article Rich Pins. If you are creating recipes, then Rich Pin recipe’s pull information like ingredients, the time to cook, as well as recipe reviews from a recipe plug-in. Product pins give information like quantity, price and product descriptions. I have never had the experience to work with an app, but they involve applications you can download on your mobile.
This image shows an article rich pin and a meta-description describing the main idea of the blog post. It also pulls the title of the blog post which is super helpful for ranking on search.
Why should we use rich pins?
Simply put, if you aren’t using Rich Pins, you are missing out on ranking for Pinterest. Rich pins provide a lot of keyword data about your content as well as information for the pinner. Your meta description (which can be added to each blog post using a plug-in like Yoast) should use keywords that describe your content so that when your graphic is pinned or saved, the Rich Pin pulls the keyword-rich meta description with it! This allows your content to rank higher in search, giving more relevance to the Pinterest algorithm.
Looking for more tips about keywording? Read this blog post here.
How to validate Rich Pins, quickly!
Ok, enough theory! Let’s activate those rich pins! The easiest way to do this (in my experience) is to grab the URL of a BLOG post (do not grab your home page URL) and enter it in the Rich Pin Validator here (and click enter):
If you are successful, it should look like the image above! If it doesn’t work, check to make sure that you are using a blog post and not your home page URL. If you are activating a product pin, be sure the quantity and/or price of the product is pulling properly. (Side note, Rich Pins can sometimes take some time to be activated and have been known to glitch. It is still worthwhile to activate them using the validator.)
Note: If you are using Yoast on WordPress, open your Yoast plug-in, click on the Facebook tab, and choose ‘enabled’ on the Open Graph meta data. This allows your content to be pulled properly from WordPress.
Now, how easy was that? The great thing about activating rich pins is that you only have to do it once! Moving forward focus on writing great SEO rich blog titles and meta descriptions so that your rich pins work hard for you in search on Pinterest.
Are you new to Pinterest and want more tips to get started? See my introductory post Getting Started on Pinterest and don’t forget to sign up for my email newsletter above. You’ll receive my FREE Pinterest Start-up Guide for your creative small business where I give easy actionable steps to getting started on Pinterest! Ready to take action TODAY? Enroll in my Pin Progress course!