Video Pins are a great way to market on Pinterest and a powerful marketing medium for 2020 and beyond! In this blog post, I’m sharing how to create easy video pins that are easy to create even if you don’t have videography expertise, graphic design skills, or fancy software!
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3 Easy Ways to Create Video Pins
Video is a powerful medium to market your business and it’s not going away! It doesn’t take long to see how every social media platform is relying on video (Instagram stories, Snapchat, Facebook, and obviously, YouTube).
I struggle so much with video content! I have a YouTube channel so I know how much investment it takes to create video for my blog posts (worth it, but a challenge with my limited work time), not to mention the costs of fancy software like Adobe Premier (which I have!) and Apple’s Final Cut Pro.
Pinterest introduced video pins to the platform in 2018, but I believe that a lot of marketers have been stumbling around on how to create video pins that really grab your attention! I’ve been testing video pins with clients and myself and I wanted to share 3 easy ways to create video pins with the pin graphics you are already creating for your posts!
One: Save Your Instagram Stories to Pinterest
You can literally save Instagram stories to Pinterest (either uploading it to Pinterest OR Tailwind). The problem is to perform on Pinterest, they have to have context. Funny and lengthy stories on Instagram work so well on Instagram, but they don’t work on Pinterest. What is my solution?
Animate your Pinterest graphic with Gifs and save it as a video file!
TWO: USE CANVA TO CREATE VIDEO PINS
Canva is a free tool and I love to use it! It is easy to create templates that you can alter by changing the text, stock photo, and more! It’s a great time saver. I recently noticed you can add ‘animations’ to your graphics! This is yet another easy way to create a ‘video pin’ quickly and easily!
Three: Use Keynote (or Powerpoint) to create video pins
I find that using Keynote or Powerpoint gives you a bit more control and options for your pin graphics. To create a pin optimized for Pinterest, edit the slide size to either square OR 1000x1500px. Then add either graphics that you animate (move left, right, up down) OR add a video on top of the Keynote slide.
You can then export the graphic as a ‘quicktime’ file. This will need to be converted to a mp4 file (I use one of the free .mov to mp4 files on the internet). There is a lot you can do with Keynote!
That’s it! Three easy ways to use Instagram Stories, Canva, and Keynote to create animated video pins! I’m loving these easy strategies to use Pinterest images you already have created without expensive software or have a lot of experience in graphic design!
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