Are you stuck or scared to use Pinterest to grow your wedding photography or planning business, but know deep down that your future clients are searching for your competitors on the Pinterest platform? In this blog post, I’m sharing 5 reasons why your business NEEDS Pinterest.
5 Reasons your Business Needs Pinterest
In my last 4 years of business, I have met countless business owners who are desperate to use Pinterest but absolutely frozen on how to use the platform. They are both sure that their clients are using Pinterest to discover content, but stuck on the best way to optimize their blogs and photography for the platform.
In this blog post, I’m going to share with you WHY you need to be using Pinterest (and how you can work smarter, not harder to find more clients).
REason 1: You know your ideal client is using it
Listen, it doesn’t take a rocket scientist to know that women love using Pinterest to find new ideas. How many of you (in the privacy of your own home) have used Pinterest to plan your wedding before you even met Mr. or Mrs. Right?
I sadly was planning my wedding before Pinterest even existed, but I have asked hundreds of students this question and I always get a resounding yes from the audience.
The data doesn’t lie! According to a recent 2019 WeddingWire survey (one of the largest platforms for wedding content and advertising), 30% of millennial brides create Pinterest boards for inspiration.
Beyond that, 64% of brides use Pinterest for inspiration! No other social media platform can compare with over 900 million pins on wedding (just take a look for yourself in search now).
REASON 2: YOU already have tons of content to share
If you are a photographer, you have hundreds to thousands of images per wedding to share on your blog, social media, and yes, even Pinterest.
Now, I don’t suggest sharing all 100 of those images, but for most business owners seeking to market their business, they have to create their own images or use stock photo. You literally have so much content to share, don’t let it collect cobwebs in a digital basement.
REASON 3: You can get evergreen traffic to your old posts
One of the reasons why I LOVE search engines in general is it is all about optimizing your content with keywords and relevancy. What social media platform can drive traffic to your old popular (and maybe highest converting posts) over and over again? Pinterest, of course!
20% of my posts, a majority of which were written in the last two years, drive 80% of my traffic. I can continue the life of those posts by creating fresh pin graphics that direct back to that URL. I can update them if necessary (like this post) with an annual Pinterest strategy tips.
Busy quarter? No problem, Pinterest is still directing traffic to your website. Chaotic lifestyle? I get it! Pinterest can still create conversions for you even if you neglect your content marketing for a while.
REASON 4: You can improve your facebook and paid advertising results
If you are using Facebook or Instagram Ads as a part of your marketing strategy, every visit to your website counts! Retargeting visitors is an effective way to stay top of mind with your ideal customers and remind them who you are. Pinterest can send traffic to your website and therefore, connect the Facebook pixel with their profile, increasing your ad efficacy! Who doesn’t want that?
REASON 5: YOu can put Pinterest on Auto-pilot
Pinterest is a very easy platform to automate using my favorite app, Tailwind. Tailwind is a Pinterest and Instagram scheduling app designed to create a pinning queue based on optimal times to keep you account fresh and active with engaging pins. You can easily set this queue up a month in advance, if you like, especially if you know you have a busy working season.
No more regrets about not engaging enough on Instagram stories or guilt over a computer-free vacation (you deserve it!).
So, are you convinced yet that Pinterest is right for you? There is absolutely no reason to feel scared or stuck about using it! I can help.
Are you new to Pinterest and want more tips to get started? See my introductory post Getting Started on Pinterest and don’t forget to sign up for my email newsletter below. You’ll receive my FREE Pinterest Start-up Guide for your creative small business where I give easy actionable steps to getting started on Pinterest!