Do you have a niche for your small business? Pinterest is a great place to be an early adopter for a new business idea, though it can be lonely. In this post, I am sharing why you need a niche on Pinterest. An early or niched down idea can feel slow, but with a consistent content strategy and regular pinning to Pinterest, you will grow!
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While in DC with my family, we decided to visit one of the major area hotels for an outing on a very cold day. When we got there, we discovered this hotel was hosting “Magfest,” a major gaming music conference. That’s right—the conference wasn’t just for video games, but a whole conference dedicated to the music of video games. If you ever wanted validation that niching down is an important strategy, I’ve got all the proof you need! Hundreds of people walking around in unrecognizable-to-me character costumes all gathering together to enjoy, celebrate, and connect with other gamers and the music that serenades them. It was so much fun to see all of the enthusiasm from the attendees.
Why you need a niche
Have you ever heard the expression, “The riches are in the niches?” As creatives, we often hear the market is saturated or your idea is too small to be popular. Both of these ideas are not true. Everyday I watch (in amazement), people sign up for my email list specifically dedicated to Pinterest marketing. I, too, was afraid to niche down to Pinterest specific advice, afraid my piece of pie in the creative world was too small and insignificant.
But, here’s a little secret. Being an early adopter anywhere, and especially Pinterest, gives you a competitive edge. Search for cinnamon roll recipes on Pinterest and you’ll see what I mean. Hundreds and hundreds of recipes for those gooey glorious bites (I’m a big fan) exist. Top pins are often those with the best images, keywords, and of course, traction. Those early recipes often rank at the top. The food blogger world is competitive.
If you are a small niche or new idea, the traffic will be smaller, but the audience will be more motivated. Like my “Magfest” mention above, there may not be millions of people interested in your content, but you don’t need millions to have a captive audience. An early or niched down idea can feel slow and lonely, but with a consistent content strategy and regular pinning to Pinterest, you will grow!
If I’ve convinced you, check out these posts to grow your Pinterest presence:
- Getting Started on Pinterest
- How to get noticed on Pinterest with a small following
- 3 Easy Steps to Drive More Traffic to Your Blog Using Pinterest
Are you new to Pinterest and want more tips to get started? See my introductory post Getting Started on Pinterest and don’t forget to sign up for my email newsletter here. You’ll receive my FREE Pinterest Start-up Guide for your creative small business where I give easy actionable steps to getting started on Pinterest!
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