Should you repin your own pins and content on Pinterest? Pinterest has made it more difficult to repin your content by hiding the ‘save’ button above the pin. In this blog post, I’m sharing what Pinterest strategy you should do instead to get more traffic back to your website.
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Should you repin your own pins on Pinterest?
The only thing consistent about Pinterest is that it is always changing. I appreciate that, actually. The creator’s team at Pinterest is working really hard to listen to the content creators of Pinterest to find out the best way to deliver the most inspiring and actionable content on Pinterest.
As marketers on Pinterest, we of course want to drive traffic from the Pinterest platform to our sites. But, should we repin our own pins over and over again?
According to Pinterest, when we confirm our domain (simply confirming our website with Pinterest), they are looking for domain authority. Domain authority is a fancy way of asking— is this a trusted site that gives good information? Are pinners coming either from your site via Google or another Instagram platform and saving the pin? Are they visiting the pin from Pinterest and saving the pin to read later? If Pinterest identifies this as happening over and over again, it can increase your domain authority with the website. Your pins are more relevant and therefore will show higher in the Pinterest smart feed or search.
An even better strategy is to create ‘fresh pins’ for your past content. You can read more about that strategy in this post, but the goal is to remember a fresh pin is a graphic that is new to Pinterest and has never been posted before. If you’ve got traction on a post and it is driving traffic and conversions/sales, consider creating ‘fresh pins’ instead!
LOOKING FOR EASY TO EDIT PINTEREST TEMPLATES FOR CANVA?
Random, but relevant. I recently noticed that Pinterest added this prompt when I visited a pin from Pinterest to the website on mobile. They are polling pinners to find out if the content is helpful.
So, by repinning or saving your content, you aren’t doing much to help your domain authority. And in fact, if you do it too much, it might appear as spam on the platform.
What should you do instead?
Pin from Website to Pinterest
What do I mean? Either go to your website and manually pin your recent (or top evergreen content) from your website or use a Pinterest approved scheduler like Tailwind. Tailwind is an Instagram and Pinterest scheduler I use every day in my business. All pins that are scheduled from Tailwind are not considered ‘repins’ (even if you pulled them straight from the Tailwind extension on Pinterest to your queue).
What about popular evergreen or seasonal content?
The same rule applies. You can certainly go into your main boards and schedule your content on Pinterest again for a season or to repurpose your top content, but be sure to either go into the original post (this is cumbersome, when you really think about it), or use the Tailwind browser extension and pin the content again from the Tailwind app and queue.
Still confused? Just remember pinning either from your website or via Tailwind is best! Pinning from a scheduler or straight from your domain trumps repinning on the platform.
Are you new to Pinterest and want more tips to get started? See my introductory post Getting Started on Pinterest and don’t forget to sign up for my email newsletter below. You’ll receive my FREE Pinterest Start-up Guide for your creative small business where I give easy actionable steps to getting started on Pinterest! Ready to automate your Pinterest marketing strategy? Learn from my How to Use Tailwind course!