Are you using Pinterest to grow your email list? Pinterest is a powerful way to grow your email list by creating opt-ins your audience will love. By providing valuable content for free, your email will grow exponentially! 

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How to use Pinterest to grow your email list

Having an email list is an important part of your overall business strategy. I am sure you have discovered by now that Facebook, Instagram, and even Pinterest have control over our content and WHO sees it (insert eyerolls for all the algorithms). We don’t own the right to reach every single follower and that can be a problem for visibility for your services and products.

The most consistent way to reach your audience is through your email list. You have the opportunity to send content to them consistently, highlighting your new blog posts, content, and promotions. I email my newsletter weekly—providing Pinterest tips for the creative entrepreneur (want to join? I’d love to have you!).

When you are starting out, it can be difficult to get your list going! Here are my top tips for how to use Pinterest to grow your email list. In the past 2.5 months, I have gone from 0 subscribers to over 150, gaining about 10-15 a week! I have automated my opt-ins through Pinterest pins to grow my list—let me show you how!

First, to grow your list, you want to offer FREE valuable content. Consider your target audience’s pain points—what resource can you provide that will save them time, money, or both? If you are a service-based business, a helpful tutorial, pdf, or checklist might entice the reader. If you are a product based-business, consider a discount code off an initial purchase.

Once you have developed your opt-in, you’ll need an email marketing service. I use Mailchimp (it’s free), but there are so many other options with various benefits. Create a few blog posts highlighting your opt-in and insert a direct link to join your email list. I use MailMuch to insert a opt-in in between blog posts. Once you have created the blog posts, create multiple pins leading back to the same blog posts. Use different call-to-actions (CTAs) and graphics in the pins to entice the readers to click. Don’t forget your keyword rich pin descriptions and hashtags. 😉

Here are some of my current opt-in pins. These two lead to the same post, but use different CTAs.

Once you’ve created the pins, pin them on your personal Pinterest board and schedule them on Tailwind via your queue and Tailwind Tribes. Tailwind is a key part of my strategy—you want to schedule your pins so that they post in interval patterns (I typically take fresh content and schedule at one day intervals, or one pin per day per blog post). Side note: If you are interested in using Tailwind, I have a free month trial affiliate link here! Once you’ve scheduled your pins, sit back and let the emails roll in! I have plenty of tutorials to get you started:

• How to Setup your Tailwind Account
• How to Schedule Your Pins using Tailwind
• Boost Your Pinterest Marketing Strategy Using Tailwind Tribes
• How to use Board Lists on Tailwind to Schedule Pins
• How to Use Tailwind for Pinterest course!

This next step is a bit more advanced, but you can also create pins to link directly to your funnels—some use Leadpages or Clickfunnels. Having a variety of pins going to different locations is always a good strategy.

Once you develop an opt-in, consider creating a sales funnel automation series(Mailchimp allows this for free!). When you sign up for my email, I send you a welcome email, a ‘top posts’ email, and finally an email a few weeks later with a friendly greeting. I am so guilty of signing up for an email list, but then totally forgetting what the company sells. Don’t be forgettable—reach out to your audience. Finally, once you collect the emails, actually use them to send a newsletter. 😉 Easier said than done in a busy entrepreneurial life, right? I am so grateful for my subscribers, so I try to provide tips, value, and content of my blog posts published that week. I want my readers to know I am hand-holding them through the ebbs and flows of Pinterest (and recently, there have been so many confusing changes!). Care well for your subscribers and they will become fans for life.

So, what about you? Are you using Pinterest to grow your email list? Email lists are a powerful way to grow your business and an important starting step for any creative business! And always, if you have any questions, I’d love to hear from you in the comments.

Are you new to Pinterest and want more tips to get started? See my introductory post Getting Started on Pinterest and don’t forget to sign up for my email newsletter below. You’ll receive my FREE Pinterest Start-up Guide for your creative small business where I give easy actionable steps to getting started on Pinterest! If you are ready to dive deep and automate with Tailwind, learn more about my How To Use Tailwind course!

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