Pinterest is a great way to build brand awareness and create visibility for your creative small business. I also loving using a few other tools in my business to get more visibility with my brand. In this blog post, I’m sharing how you can boost your business for 2019!
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How to build brand awareness using Pinterest
My word of the year for 2019 was ‘visibility’. I wanted to make big bold steps at becoming a recognizable and referrable name for my niche in Pinterest marketing. I really loathe self-promotion, but as a business owner, it’s important to get your name and cultivate brand awareness. I’m sharing how I did this using some of my favorite tools!
Tip 1: Blogging
I know many of you are about to click the ‘exit’ button for my webpage, but hear me out. Blogging is not dead! It’s the secret arsenal that we have as business owners to share about who we are and what we do (or if a product-based business, what we sell). Blogging is so powerful for brand awareness for many reasons.
- Creates backlinks and improves your SEO (when done correctly).
- Establishes your know, like, trust with your audience.
- Creates unique landing pages and content to draw in pinners from Pinterest.
If those aren’t compelling enough for you, blogging (when you are regular) shows lurkers that you have something to say and doors are wide open for business.
By blogging about Pinterest marketing, I have the opportunity to draw unique visitors from all over the world to my webpage from Google and Pinterest. At the same time, those who are following me on Instagram are coming to my blog posts to discover that I know more about Pinterest than I display on my fun and personal Instagram stories. Future clients are exploring whether I am the right Pinterest strategies for them. Blogging also grows my affiliate marketing and email list.
Are you ready to get started blogging today? You can read about my 5 Tips to Start a blog here!
Tip 2: Conferences
Conferences are powerful! Before I started my business, I used to get frustrated that my husband would invest his time and money to go to conferences. They seemed so useless.
I was WRONG! Conferences are about relationships—which I argue is one of the most effective ROI’s (rate of return) for your business. I’ve seen amazing returns with both business (new clients and brand awareness) but also personally (business friends who support you!).
Some of my favorite conference experiences:
- Alt Summit (where I taught a session)
- Creative at Heart
- In the Making hosted by Pinterest (yes! Pinterest headquarters!)
Tip 3: Collaboration with Others
Speaking of conferences, often when you make new friends in the industry, you can collaborate together with like-minded audiences. Sometimes you are asked to speak on their podcast, write a guest post, record a joint Instagram live or even share about your knowledge in a video coffee chat (like here with Kat Schmoyer!). Collaboration can be really powerful! Their audience is already warmed up to what they have to say and recommending you can lead to a powerful referral.
Tip 4: Video Content
Video marketing is a doozy, but so necessary! I started a YouTube channel in 2018 (binge watch if you want here!). I created bare bones videos that could accompany my blog posts. What surprised me is that when I surveyed my email audience, many of you said you like to consume my content in written from, but I noticed that the videos were converting well in some exciting ways!
I have had clients hire me because of my video content and even some other exciting experiences that I can’t talk about ;). Video is super powerful at showing your industry knowledge with personality! Don’t be afraid to try it! YouTube will be an important part of my strategy for 2019, as well as Instagram stories. You can read more about how I use YouTube here.
Tip 4: Communicate with Your Audience
If there is one thing you should be doing, it’s giving value and showing up for your audience! I do this in several ways. One, I email my newsletter every week! It sounds daunting, but once you begin to see all of the replies and comments, you know people are listening. I’m also using Instagram stories to engage with my audience. Sure, they might have originally discovered me using Pinterest or Google, but I now have the opportunity to attract (if they like my content) or repel (maybe I’m not the one for them) my audience into a group of people who support my work. It’s been such a fun way to reach out to my audience and really grow my brand awareness.
What about you? Is 2019 going to be the year you get visible? Pinterest can help!
Are you new to Pinterest and want more tips to get started? See my introductory post Getting Started on Pinterest and don’t forget to sign up for my email newsletter below. You’ll receive my FREE Pinterest Start-up Guide for your creative small business where I give easy actionable steps to getting started on Pinterest! Ready to automate your Pinterest marketing strategy? Learn from my How to Use Tailwind course!
Like this blog post? I’d love for you to follow me on Pinterest and pin it for later!