Pinterest the perfect place to get traffic for your e-commerce shop. The key to succeeding on Pinterest for e-commerce is creating consistent content through blogging about your products. I’m sharing top tips to drive traffic and boost sales to your site.
Pinterest for E-commerce
Pinterest is the perfect place to advertise your product (fo’ free ya’ll!). With over 200 million users, mostly females between the ages of 25-45, pinners are coming to Pinterest open handed and looking for shopping inspiration. Users are less likely to search for EXACTLY what they want (like “Nike shoes”) and more likely to search women’s tennis shoes, or women’s fashion. If you knew exactly what you wanted, you’d go straight to Amazon to purchase. I know I do!
Here are some amazing Pinterest stats:
- 93% of Pinterest users are planning for purchase
- 67% of users say they have discovered a new brand using Pinterest
- 1 out of 2 users have made a purchase after seeing a promoted pin
Pinners want to be inspired and discover new brands and products. Maybe they want to plan for purchases in the future or create a Christmas shopping list (I’ve totally done this year after year). Success on Pinterest as an e-commerce platform isn’t that different from a service based business. You need regular content to drive the viewer back to your site:
- Blog about your products, at least monthly, but weekly if possible.
- Lead them to your funnel using a coupon or opt-in freebie immediately when they land on the shop.
- Nurture them when they land on your list with promotions and emails, regularly.
- Encourage up-sells and other product suggestions when they are browsing on your site.
There are some special features if you are using e-commerce platforms like Shopify. Buyable pins are pins within the Pinterest platform where the user can literally add the product pin into a ‘bag’ and checkout using Pinterest! I personally wouldn’t put ALL my focus into buyable pins, especially if you want users to add more than one product to their cart by browsing your shop, but it’s an amazing option and some big-time stores use this feature.
Are you using Pinterest for your e-commerce business? Pinterest the perfect opportunity to introduce your ideal audience to your amazing products!
Are you new to Pinterest and want more tips to get started? See my introductory post Getting Started on Pinterest and don’t forget to sign up for my email newsletter here. You’ll receive my FREE Pinterest Start-up Guide for your creative small business where I give easy actionable steps to getting started on Pinterest!
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