Creating Pinterest images that drive traffic to your site is an art! In this post, I’m sharing 3 Steps to create Pinterest images that generate traffic and lead to sales!
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3 Steps to Create Pinterest Images
Designing Pinterest images is definitely not my strength. I love good design and pretty pins, but it takes me way more time that I’d like to admit! Yet, having beautiful pins optimized for Pinterest is crucial for your Pinterest strategy! Pins that don’t capture and call your audience to click through to your site quickly fall flat on Pinterest.
Pinterest prefers a vertical size image and they suggest using 600x900px but you can go up to 600x1500px (test, test, test!) for your images. Beyond the preferred size, here are some things to keep in mind when creating Pinterest images.
1. Use your Branding to Guide your Pins
Do you have specific fonts and colors you’ve used on your website? They should complement your pins. I use Lora and Montserrat fonts, and both are available on Google fonts and Canva. I tend to use those fonts on my pins, but occasionally, I use a few others. I stay away from anything too scripty- while beautiful, they are hard to read.
I also tend to use neutrals, pinks and soft stock photography in my pins. If you like to use pops of color, go for it! Just keep a trend with your pins. Imagine them all together- would they complement each other?
2. Add a call-to-action text and your logo
Pinterest recommends adding text overlay (literally using text) on your pins. Pins with text get more clicks, on average, then pins without. While I was visiting Pinterest headquarters, the ad agent recommended I use my logo on all pins. Everyday, I see logos used in promoted pins from larger brands. It also makes it more difficult to steal pins with logos (sadly though, it still happens).
3. Use a template to create your pins
There is NO shame in using a template! Canva has loads for free, but you can find pretty templates on Creative Market. You might even consider purchasing some stock photography to swap out in the templates. I’ve found that after using Canva for a few months, I can just replace the background photo and change the text. Additionally, if you discover you have a pin that is doing really well, pay attention to the pin image and test related types of images. You can check out some related content strategies here!
Have you used Canva to create Pinterest graphics? Do you use a Pinterest template to maintain consistency with your pins?
Are you new to Pinterest and want more tips to get started? See my introductory post Getting Started on Pinterest and don’t forget to sign up for my email newsletter here. You’ll receive my FREE Pinterest Start-up Guide for your creative small business where I give easy actionable steps to getting started on Pinterest!
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