Pinterest is constantly changing, but using consistent Pinterest marketing strategies will lead to visibility and traffic. Recently, Pinterest removed pin counts. Find out why Pinterest removed them and why it will ultimately lead to better search results.
Why were pin counts removed from Pinterest?
Today’s post is going to be short and sweet, but it answers the question we have all been asking–where did pin counts go on Pinterest? My dear friend and Pinterest expert, Alisa Meredith, knows her Pinterest, and she has some answers! She recently attended a Pinterest webinar where they asked about pin counts. Here was the reply from Pinterest:
“We removed Pin count because we want to provide people with the most helpful Pins for whatever idea they may be looking for. Seeing other people’s experiences can be more helpful than simply knowing how many boards it’s been saved to. Some Pins have been on Pinterest for a long time, but may not be the most helpful Pins. We recommend checking out how many people have tried a Pin and seeing their experiences and tips as a way to evaluate if a Pin is for you.”
This response tells us a few things—pins that had the highest pin counts will no longer be favored in the search feed JUST because of their number. It’s the age-old quality versus quanity debate. Just because a pin has been on Pinterest a long time doesn’t mean it is the most relevant. For older Pinterest accounts, this is less than ideal news, bur for newer Pinterest accounts, it’s a win. Pins with the combination of the best images and keywords will rank the highest in the search feed.
It’s never been more important to optimize your Pinterest strategies—here are some of my top posts to get you started:
How to use Pinterest as a small business
Getting started on Pinterest can seem daunting, but it can be done; people do it all the time! I’ll be sharing a series to help you drive traffic and grow your business through Pinterest. My top posts to get you started:
- How to set up a business account on Pinterest
- How to use keywords with Pinterest
- How to set up, schedule, and automate your pinning with Tailwind
- How to use Tailwind Tribes to quickly share your pins and fill your queue with niche-related content
Are you new to Pinterest and want more tips to get started? See my introductory post Getting Started on Pinterest and don’t forget to sign up for my email newsletter here. You’ll receive my FREE Pinterest Start-up Guide for your creative small business where I give easy actionable steps to getting started on Pinterest!