Choosing keywords for your boards on Pinterest is important! Boards, like pins, are searchable and will direct users to your personal content. In this blog post, I’m sharing my favorite Pinterest tips and tricks to find keywords for your Pinterest boards.
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Boards are the heart of Pinterest. They allow users to organize their content in a logical way. They also allow the content of business owners who use Pinterest to be discovered. I recommend having at least 10 boards (starting out) and expanding to more as you discover which content is most popular on your profile (you can do a bit more digging with your Pinterest analytics here).
Where to use keywords in Pinterest boards?
I recommend using rich keywords in the title, category, description, and with relevant content. Let me share some best practices for Pinterest boards.
How do users discover your boards? A few ways—boards populate in the search results. If someone is searching ‘pumpkin recipes’, then those search categories will appear, but if you notice, just below, boards named ‘pumpkin recipes’ populate too. By using keywords in the board title, users can search your whole board (and this is the perfect opportunity for your content to be discovered within those boards). Here’s an example:
See those boards? They are super tempting to click, right? I actually search boards all the time! And just a warning—have you ever noticed those ‘cute board names’ that sound great, but don’t tell you much about the board? Don’t use them—keep it simple and searchable.
Choosing a category is important, but it can be confusing. For social media, I choose technology, but it’s more obvious if you are in another category. Don’t stress about it, but choose the best option. Categories are searchable and also give Pinterest more data about what type of content is contained in your boards.
In the above image, you’ll see that Pinterest gives you room to describe your board with keywords. I often see people forgetting to include keywords here. Don’t miss this opportunity to describe your board. My favorite way to find keywords for the description is using Pinterest’s search bar (and I have more on keywording here). Start by searching for broad topics for your board in the Pinterest search and let the results guide you:
You’ll see above that starting with pumpkin recipes, you have four different keywords option you can use in your description. Click enter to get some more options:
See those colored rectangles? More keywords to use in your description! Thinking of focusing on Paleo pumpkin recipes? Use that in the description. Click on paleo to get even more refined keywords.
Another great trick for finding keywords is creating the board and letting Pinterest hand-deliver keywords associated with those words (colored boxes below). Thanks Pinterest 😉
The fourth way to define the keywords of a board is to pin content with relevant keywords. The more you pin to a board, the more data you give to Pinterest about that board! Don’t leave a board naked—pin at least 10 relevant pins and then schedule more using Tailwind to keep the board active (a scheduler for Pinterest that I love—more about that here). Don’t forget to add your own personal content within boards too. 😉
And that’s it! Those are the 4 places to add keywords for optimized Pinterest boards. Are you using keywords in your boards? Share with me in the comments!
Want more keywording strategies? This post details keywords on Pinterest.
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