Pinterest and SEO are related and work together. Having an active account on Pinterest can boost your overall SEO ranking on search engines. In this post, I’m sharing how to boost your ranking on search engines by using Pinterest.
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Pinterest and SEO
One little-known fact is that using Pinterest can improve your search engine optimization (SEO) results. Unlike Instagram and Facebook, Google can use data from Pinterest to populate search results. Have you ever noticed when you search for a recipe, you see Pinterest searches as the top ranking result? Here’s an example:
In this above image, Pinterest is the second result for ‘decorating ideas’—a very broad search term. Sometimes you’ll see Pinterest populate in the search bar. For example, if you start typing ‘fall decorating,’ you might see this:
If you look at the above image, you’ll see that Google’s predictor offered Pinterest as the second source to find results. You can try this for a lot of topics and see Pinterest as a search result. The take-home point is that people search for Pinterest ideas on Google! Here’s another benefit to Pinterest and SEO:
If you are in a highly visual, research-intensive industry (think fashion, furniture, decor, etc), you are more likely to rank in Google with your Pinterest page than your own website—even if you have a highly optimized website. –ShivarWeb
As much as this pains me (because I want traffic to my own personal site), I’m not willing to forgo visibility and traffic through Pinterest. Having a presence on Pinterest increases my chance of leads to my website.
Important tip: Make sure you confirm your search privacy settings! Here’s how you do that:
If you want your Pinterest board to be visible in the Google rankings, you do have to change the settings. Make sure on Pinterest –> Settings you have the toggle for ‘search privacy’ off.
SEO Best Practices: How to improve your SEO ranking
It’s not enough to be merely present on Pinterest to show up in the search results, you still must employ SEO best practices on your Pinterest page. Don’t forget to use relevant keywords in your pins, boards, and profile. Want more keywording tips? Here are some of my posts:
- Why You Should Be Using Keywords on Pinterest
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Best Board Strategies for Pinterest: 4 Places to Include Keywords for Your Pinterest Boards
Having an active account on Pinterest isn’t just important for Pinterest, but it’s valuable for your overall SEO. I love how hard my Pinterest strategies are working to drive traffic to my site—don’t you?
Are you new to Pinterest and want more tips to get started? See my introductory post Getting Started on Pinterest and don’t forget to sign up for my email newsletter below. You’ll receive my FREE Pinterest Start-up Guide for your creative small business where I give easy actionable steps to getting started on Pinterest! If you are ready to dive deep and automate with Tailwind, learn more about my How To Use Tailwind course!
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If only Pinterest didn’t require people to sign up for an account just to be able to click through a pin to the site on the other side -_-
True! But they need subscribers too!