Are you using Pinterest for your photography business? I’ve educated hundreds of wedding photographers through online education and live events. In this blog post, I’m sharing how to use Pinterest as a photographer and whether this digital marketing strategy can bring you more clients!
Beautiful images from Loren Jackson Photography of Akron, Ohio
How to use Pinterest for your wedding photography business
It’s no surprise that Pinterest is a hot spot for photographers. Pinterest is THE platform for curating and collecting beautiful images. For brides-to-be, moms searching for the ideal family photo, or even commercial photography, Pinterest is the resource for visual ideas.
But did you know it’s also a great place to attract new clients? Just listen to some of these stats from a Pinterest webinar on weddings:
- 81% of engaged pinners start planning on Pinterest before they’re even engaged
- Per year, pinners save over 900 million pins on weddings
- 40 MILLION people use Pinterest for wedding planning every year
Convinced? Here’s how to get started as a photographer for your business…
Getting Started on Pinterest
If you haven’t set up an account with your photography business, you can head over to my posts about Getting Started with Pinterest and Creating a Pinterest Business Profile. Once you have your profile established, you can start planning with boards.
Take a few minutes and jot down some notes about your ideal client. Is she a bride? Is he the owner of a product-based business looking for stock photography? What about families? Are you hoping to attract clients for family or newborn photography? Maybe you do #allthethings!
Create at least ten boards, with one board dedicated to ONLY your content (for e.g., Vanessa Kynes Photography). Pin your content from your personal website and blog (another strong reason to blog; you can put more of your own personal content on Pinterest). TOP TIP: When creating boards, choose the “wedding’ option as category! This one is a easy gimme indication to the platform that your content is about weddings.
Consider making boards that will attract your ideal clients with the nine or so other boards.
Here are a few ideas to get the ball rolling:
- Wedding Bouquets
- Wedding Dresses
- Wedding Venues
- What to wear to a Photoshoot
- Family Photoshoots
- Commercial Photography
- Newborn Photography
- Blush Wedding Ideas (or insert ANY color or style). Maybe pick a few that reflect your style
- (Local) Weddings: e.g., if you live in Seattle, make sure you have a Seattle weddings board (or maybe a few).
Don’t Forget Keywords
Remember, Pinterest is a very visual platform, but it is also a search and discovery tool like a search engine. Use keyword-rich descriptions EVERYWHERE. Get my top tips on keywording your Pinterest account here. Also, after my recent visit to Pinterest Headquarters, start using a few hashtags. You can get the FULL scoop on that here.
The most valuable technique you can use is to “get local.” Use keyword descriptions on and in your boards to attract clients to your geographical region. If you are hoping to attract a bride in the Seattle area, use the keywords “Seattle Bride” and “Seattle Weddings” in all your board descriptions and in your Pinterest descriptions. It will rank you higher in those searches and lead to bookings. Use this tactic and get creative with boards in your region. Don’t forget to add your local area to your Pinterest profile.
Collaborate with Others on Pinterest and Tailwind
Play nicely with other photographers and join group boards to get shared. Consider starting or joining Tailwind Tribes (What’s Tailwind? Get started here) and automate your Pinterest strategy by sharing others’ content as well as your own. Find local florists, wedding vendors, and others who can create group boards with you (and share a common style) to share content. Sharing is caring, after all. 😉
Maintaining yet another social media strategy is time consuming and requires effort, but the exponential power of Pinterest shouldn’t be ignored! Local keywords are underused and undervalued, especially if you live in a smaller market. Considering a paid promoted pin might be a worthwhile strategy if you use keywords to target your local client. In multiple markets or willing to travel? Make sure you use a variety of keywords to reflect that (“international photography” or separate boards to reflect the locations where you are willing to work). The options are endless!
Does it work?
You might be wondering if you can get results! I’ve heard from many professionals that have taken my courses or coaching that they get results. This is a real result from Alex of Idalia Photography:
Looking for more business tips about the wedding industry? I’ve got a few resources for you:
- How to price your services as a wedding professional
- Maximizing Pinterest for your wedding business
- How to use Pinterest as a wedding professional
Here for the Pinterest tips?
Are you new to Pinterest and want more tips to get started? See my introductory post Getting Started on Pinterest and don’t forget to sign up for my email newsletter. You’ll receive my FREE Pinterest Start-up Guide for your creative small business where I give easy actionable steps to getting started on Pinterest! Ready to take action TODAY? Enroll in my Pin Progress course!