Can you double your traffic on Pinterest with consistent content creation? In this case study, I show you a real client and their Pinterest traffic results after one year of implementing Pinterest marketing strategies. I also share tips on how you can grow your traffic from Pinterest for your service-based business.
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You know the expression, ‘Show, don’t tell’? Nothing speaks more powerfully than data, especially when you have a chance to zoom out and tell a story of repeating patterns over time. In this blog post, I’m sharing how I doubled the traffic to one client’s account using tried and true Pinterest marketing strategies and how you can implement them too.
In this chart below, I am sharing the client’s before and after traffic patterns from Pinterest. They started their account on Pinterest around June 2017. I started managing the account in October 2017, but to have a year on year analysis, I started the chart to compare June-October 2017 (orange) vs. June-October 2018 (blue). You can see from the chart below, that comparing the prior year to the current year, their traffic doubled (100%) from Pinterest!
A little about this client:
- They are in a niche B2B subject
- They are primarily a service-based business and educator
- They are excellent at creating content at least 2x a week
- They create 2 pins per post to maximize their efforts
- They use their email list to re-engage their Pinterest audience
Before they hired me, they were already creating excellent content that their audience loved. They are also in a niche that doesn’t have a ton of competing content on Pinterest so starting early was smart. They have always used Tailwind, but didn’t feel like they knew how to use it effectively or efficiently. They had great traffic results on their own, averaging 80-100 sessions/day.
Double your traffic from Pinterest for your service-based business
Here are some Pinterest marketing strategies I implemented to double their overall traffic from Pinterest.
One: Using Tailwind Efficiently
I’ll never stop singing the praises of Tailwind! This client is busy creating content, managing their own service-based business, and educational courses. They were having a difficult time keeping their Tailwind queue consistent.
I filled up their Tailwind queue with niche-related pins and content to send a strong message to the Pinterest algorithm what their content was about.
Want to try Tailwind? Get a free trial with my affiliate link below:
Two: Keyword Optimization
I went through their boards and made sure they had both the correct category and keywords within the boards. I write about that strategy here.
I also cleaned up their Pinterest descriptions for their older, evergreen content (the pins that were already sending traffic) and made them actionable, helpful and rich with keywords and hashtags. I started adding these pins to Tailwind Tribes and resharing on Pinterest with fresh descriptions.
We also added some keyword optimized boards to get their content in front of more eyes of their ideal audience.
This client is a master of content, but they also know that consistency is key. We stayed active on Pinterest, pinned their new content 2-3x a week to several boards and live pinned regularly. We reshare their older evergreen (as in, it’s always relevant no matter what time of year) using older strategies, but I’m excited to implement Tailwind SmartLoop (a looping tool) too!
Four: Pinterest Optimized Images
We’ve tried various pin styles over the last year and with Pinterest’s ever changing guidelines, when they would shift their creative guidelines, we shifted with them. They also use 2 different pin images per blog post to be able to capture their audience with different creative styles. Do their old pins still send them traffic? Overwhelmingly, yes! Pinterest pins live on in the platform forever and still continue to send them traffic. When pinners discover old content, they can also see an active profile and still learn fresh new content from them every week.
Their pins also have a consistent branding images so Pinterest followers and fans know what to expect and can recognize their pin images.
Now, I know what you are thinking. You don’t have the time to create 2-3 blog posts a week, let alone 1. You certainly don’t have to! I recommend starting with a small goal and I myself only blog once a week.
Did it take 9 months (from when I began managing their account) to finally see results? Nope, you can see from the chart below, implementing a Pinterest marketing strategy started to have an effect quickly. You can see where I began these Pinterest strategies (labeled Oct 20) and how the strategy started to increase their traffic right away.
There’s no magic. The old adage, ‘quantity over quality’ is still true when it comes to Pinterest. Consistently showing up and providing value wins every time, every day! You’ve just got to start somewhere. If you want to double your traffic and amp your Pinterest marketing efforts, I’m here to help! You can grab my Pinterest Start-Up Guide and hear from me weekly in your inbox, too. Come hang with us, there’s room for you!
Are you new to Pinterest and want more tips to get started? See my introductory post Getting Started on Pinterest and don’t forget to sign up for my email newsletter below. You’ll receive my FREE Pinterest Start-up Guide for your creative small business where I give easy actionable steps to getting started on Pinterest! Ready to automate your Pinterest marketing strategy? Learn from my How to Use Tailwind course!
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