Did you know 40% of U.S parents use Pinterest to explore new ideas and discover new parenting products? If your ideal audience for your website or shop is parents or parents-to-be, Pinterest is the perfect platform to use to market to parents and drive sales to your business! In this post, I’ll be sharing how to reach parents on Pinterest.
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How to Reach Parents on Pinterest
If you’ve ever read my about page, you’ll know I am a mom to three kids. As an early adopter of Pinterest, I pinned a wide range of products and topics—birthday parties, healthy recipes, items for my baby registry, nursery inspiration and beyond (you better believe that if Pinterest had been around when I was planning my wedding, I would have been a pinning fiend). Honestly, prior to using Pinterest for business, I could divide my main pinning activities into food, home decor, and kid related products.
Apparently, I’m not alone. According to Pinterest, 40% of U.S parents use Pinterest.
“Parents use Pinterest for inspiration and advice as they plan in almost every area for moments big and small, from back-to-school tips to kid-friendly recipes to party decoration ideas.” Source
“More than half of parents on Pinterest (59%) say they find parenting tips on the platform that they can’t find anywhere else.”
Parent Purchasing Power
Not only are parents exploring new ideas and tips, they have purchasing power. Many brands use Pinterest for the early brand-awareness stage of their business, introducing their products to be explored by Pinterest users. In fact, Pinterest “found that 62% of parents purchased something because they saw it on Pinterest”.
So, what does this mean for you if you are an e-commerce brand or business hoping to reach parents on Pinterest? I hope this data encourages you to invest in a Pinterest strategy as a powerful tool for driving awareness and traffic to your site or shop! Parents are definitely active and exploring new ideas and parenting products on the platform.
Are you new to Pinterest and want more tips to get started? See my introductory post Getting Started on Pinterest and don’t forget to sign up for my email newsletter below. You’ll receive my FREE Pinterest Start-up Guide for your creative small business where I give easy actionable steps to getting started on Pinterest!