Using YouTube as a Creative Entrepreneur can seriously boost your visibility, book more clients, as well as grow your business. In this blog post, I’m sharing how I use YouTube in my business and my recommendation for a time-saving YouTube workflow.
This post may contain affiliate links, which means if you make a purchase from my link I may make a small commission at no cost to you.
YouTube?!? Isn’t this a blog about Pinterest? Yes, why yes it is! But as I evaluate my business strategy as a whole, I’ve learned that all of the marketing tools available to us can work together, cross-pollinating our content efforts to grow our business as creative entrepreneurs.
Did you know that by 2020, 75% of mobile traffic will be video? As I glance at the calendar (it’s November 2018), I’m shocked to see we are only two months away from 2019. I’m realizing everyday that video, which admittedly has a learning curve, is an important part of our overall marketing strategy!
When I began my blog in 2017, I started a YouTube channel. You can find it here. Armed with my iPhone and iMovie, I created videos that would accompany my blog posts. I was pretty consistent at making videos, until we moved across the country earlier this summer. I’m still reaping the benefits from YouTube today, even though my last video was in May 2018.
How to use YouTube as a Creative Entrepreneur
I simply took my blog posts and made video scripts that would entice my viewers to subscribe to my channel, head back to the blog, and opt-in for my Pinterest Start-Up Guide. Were they professional and perfect? Nope, not even close (I filmed in front of a window in my bedroom, for goodness sake!) Were they optimized perfectly for YouTube? I wish! But, as my favorite saying goes, “Done is better than perfect!”
What ROI have I seen from my YouTube channel as a creative entrepreneur? I can say with confidence that showing up on video has landed me speaking gigs (Alt Summit, for one), booked clients who watched my videos, and I’ve even been contacted by major corporations who found my video from a Google search (Google owns YouTube, therefore major SEO points for my business!).
If you are creating content already, can I encourage you to consider starting a YouTube channel? As a creative entrepreneur, you’ll still be wildly ahead of the game and can really serve your audience. We can work on it together (I have plans to come back to video in 2019), but do you have to go at it alone?
I want to let you know about my friend’s new resource: YouTube Workflow Blueprint
Trena Little, a YouTube strategist, comes alongside female entrepreneurs to help them get their gifts, smarts, and personalities out in the world through the YouTube platform, encouraging them to tackle their fears, educating them to optimize YouTube videos, & growing their confidence every inch of the way.
And, her new YouTube Workflow Blueprint is going to save you beaucoup (such a fun word to type) of time when creating and publishing your YouTube videos. All for $97! Am I an affiliate? I wish! I just love what Trena is doing and trust her expertise.
So, what about you? Are you ready to take the plunge into YouTube? Let’s dive in together, we can do it!
Here for Pinterest strategy? I get that. You can hear more from me about Pinterest too:
Are you new to Pinterest and want more tips to get started? See my introductory post Getting Started on Pinterest and don’t forget to sign up for my email newsletter below. You’ll receive my FREE Pinterest Start-up Guide for your creative small business where I give easy actionable steps to getting started on Pinterest! Ready to automate your Pinterest marketing strategy? Learn from my How to Use Tailwind course!
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