Wondering how to repurpose your best content on Pinterest without investing huge amounts of time to manually pinning? Tailwind has introduced SmartLoop, a new feature that allows you to automate your Pinterest strategy so that your best and seasonal content gets pinned automatically through my favorite scheduling software, Tailwind. Learn more about SmartLoop and how you can use it to drive traffic to your site!
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As a busy creative entrepreneur, our hands are full! Juggling social media strategy, content creation, as well as clients can be a huge task! I am a firm believer of working smarter, not harder as a small business owner. As a Pinterest strategist, I highly recommend Tailwind as a Pinterest and Instagram scheduler to automate your Pinterest marketing strategy.
How SmartLoop can automate your Pinterest marketing strategy
In the past, some Pinterest strategists and business owners have relied on both Tailwind for curating pin queues and finding fabulous content through Tailwind Tribes. Some used BoardBooster, a well known scheduler, to ‘loop’ pins from top performing boards and seasonal content into one or a group of boards. Listen, I get it. It is a great feature to automate your best content and continually repurpose it through the Pinterest platform.
For my business and as a certified low-risk specialist (not really, but ask anyone who knows me well, I am not a risk taker), I never felt fully comfortable utilizing a scheduler that wasn’t API approved as a Pinterest partner. Tailwind (who recently appeared as a speaker at the In the Making conference hosted by Pinterest) and its features have made it a no-brainer for me and my clients to automate our Pinterest marketing.
SmartLoop has some amazing new features. Here are a few things you can do with SmartLoop:
- Loop a evergreen or seasonal campaign for holiday campaign. Examples of evergreen content might be your top traffic posts. Pin seasonal and holiday content beginning around 45 days before the holiday.
- SmartLoop has its own unique analytics so you can see what is/isn’t working and pull it out of the queue. You should only be looping your top content, so if after a few rounds, you aren’t getting repins, it could be time to take it out of the loop.
- SmartLoop allows you to include group rules (which is brilliant!) If you are pinning to group boards, make sure you include the rules so you don’t get kicked out.
- SmartLoop allows you choose what to loop. You can loop a whole board or add pins from secret, group or personal boards. You can even choose only those pins from your domain or a certain keyword or hashtag. Loop your pins through a set of boards created with board list.
- It’s easy to add new content to SmartLoop when you are scheduling it with intervals and to Tribes. Just click/set/go!
Are you a visual learner? Here’s a video straight from Tailwind to guide you through!
I, for one, am so excited about this new feature. It repurposes your content with a data-driven automated strategy to make your great past content work hard for you and SmartLoop can be paired with the powerful features of Tailwind: Smart Schedule pinning and Tailwind Tribes. One-stop shopping my busy friends. You can get my Tailwind affiliate link here to get started!
Using SmartLoop saves me hours each month! Instead of time-consuming methods of re-scheduling my popular evergreen content using interval pinning (which is still a favorite feature of mine in Tailwind), I can now repurpose my content in a few clicks adding only a few seconds to my current Tailwind workflow. It’s super easy to incorporate SmartLoop into your Pinterest strategy!
Ready to take the plunge and learn how to automate your Pinterest marketing strategy? Check out my How to Use Tailwind Course!
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Hi Vanessa, I am in the Looping beta group for TW and I have a question. Is there a way to loop like you would in BB? Where you loop one of your own boards with your own pins to itself or a secret board? So the board is only lopping to itself and not group boards. I asked this question to the Tailwind team and it has been a few days and I haven ‘t gotten a response. I thought I would ask you since you wrote this great article and may have tried it.
Kim
Kim,
I certainly can’t claim to be the expert on SmartLoop or BB, but are you asking about how the BB would PULL the pin from the currrent board, let’s say Made in Day Blog Posts, and then repin it to the top of that same board? If so, the SmartLoop is literally just sharing a new fresh pin of that pin. I think the deleting of an old pin and republishing is probably what was considered a ‘no-go’ for Pinterest. A guess. I loop my personal blog content in my main blog board. I don’t choose every pin to loop, just the ones that, when checking the analytics, get repins or are popular content. Keep trying Tailwind though, because they would definitely have the most answers. 🙂 Hope that helps.
Woahh, amazing! This is exactly what I’ve been waiting for. It’s going to make my life so much easier.
Cannot wait for this feature to become available!
I’m excited too!
What better way to skyrocket your Pinterest traffic even further than with Tailwind’s Smartloop?
Great post, Vanessa! Thanks for sharing.
Thanks, Robert! I love this new Tailwind feature.
Can you schedule pins on SmartLoop from a secret board to be pinned into a visible board (not group board)?
When I try to do that it doesn’t show any visible pins on my secret board!? I have asked Tailwind but they are not responding.
Thanks!
Hi Anna,
That is a great question. I haven’t tried that recently, but in the past, if I remember correctly, I had trouble doing that (sometimes it doesn’t pull the source of the pin). Have you tried going to the board on Pinterest and using the extension (versus the setup loop where you choose from the boards?)