You can learn some great content marketing strategies by analyzing your Pinterest analytics. In this post, I’ll review four questions I ask to get more content ideas for my blog.
This post may contain affiliate links, which means if you make a purchase from my link I may make a small commission at no cost to you.
4 content strategies you can learn from Pinterest analytics
In my post about Pinterest Analytics, I shared a video from Pinterest on how to read your Pinterest Analytics. Pinterest Analytics are basic, but you can learn so much from a few simple questions! I reviewed my analytics almost daily when I first started my blog (I don’t recommend that, but I know how protective you can feel about your tiny biz baby), but now I tend to look weekly. Honestly, monthly is probably the best interval for analyzing data. Pinterest is a long game and pins often don’t take off right away (as Yoda says, “Patience you must have”).
The great thing about analytics is that it can help you develop content strategies. You can do the same with your Google Analytics data, but for simplicity’s sake, grab a screenshot of your Pinterest Analytics and ask yourself these questions:
1. What type of graphic tends to perform best with clicks or saves?
I tend to create two types of images and vary both the image in style and sometimes the CTA (call-to-action) text. I highlight why CTAs are important in this post. Compare those two graphics and see if one type of images performs better than the other. If you have an obvious winner, use that style as a guide for future pins.
2. What type of content performs the best?
This seems redundant to above, but you might need to define “perform”. If your goal is to drive traffic to your site, focus on “clicks”. Saves (or repins) are great, but for me, driving pinners from Pinterest to my website (and hopefully my email list) is my main goal. If one pin gets more clicks than saves, focus on different types of content strategies that are associated with that content.
For example, if you are a food blogger and your readers seem to prefer paleo desserts over rich, decadent desserts, consider creating MORE paleo recipes.
3. Which boards are performing the best?
Below your graph and “Your” most clicked or saved pins, is “Boards with the most clicked (or saved) pin.” Find out which boards perform the best and make sure to pin to those frequently. Draw inferences from those boards and create content that would fit those boards best.
4. What content of others performs well on my page?
Curating great content for your feed is so important! Pinterest wants the user experience to be great so that they don’t leave Pinterest for other platforms. Use the “Your Pinterest Profile” analytics (which shows all your pins, not just what comes from your domain) to find out what type of content is popular on your profile. Develop a content strategy for types of pins that your audience will love!
One of my favorite pages from Pinterest analytics is the “all-time” tab from the activity from my domain. It looks like this:
This is the ultimate place to find which of your pins are performing the best! Make sure to visit your “Power Pins” to find your best performing content. There is so much you can learn from Pinterest analytics, don’t you agree?
Are you new to Pinterest and want more tips to get started? See my introductory post Getting Started on Pinterest and don’t forget to sign up for my email newsletter here. You’ll receive my FREE Pinterest Start-up Guide for your creative small business where I give easy actionable steps to getting started on Pinterest!
DID YOU LIKE THIS POST? DON’T FORGET TO PIN IT!