Making great Pinterest pins is a crucial part of your traffic-generating Pinterest Marketing strategy! Pinterest for business recently hosted a webinar on new creative practices for pins. In this blog post, I’m sharing 4 tips for making great pins on Pinterest!
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Pinterest often hosts really valuable and helpful webinars. Their most recent one on pin creative was just too good to not share! I think creating beautiful, click-worthy pins is an art, especially as a beginner Pinterest marketer! I’m sharing 4 tips for making great pins!
Tip One: Use the Optimal Vertical Image Size
I recently wrote about the optimal pin size in this post, but the key to making a great pin is to use a vertical image ratio. The images should be 2:3, longer than they are wide. Don’t be tempted to make them longer; ‘giraffe’ pins are cropped and truncated at about 1260px.
Tip Two: Show Lifestyle or Practical Uses
If you are an e-commerce brand, show how to use your product. For instance, don’t just display a shirt, display a model wearing the shirt in a lifestyle image. Make great party decor? Show how your product can be used to make a fabulous event!
Tip Three: Brand your pins
Adding a logo can be all you need to give context to a pin! For example, see a flat-lay with some styled stationary and a small target logo bottom-center? Bullseye! You definitely know this is a Target pin! Use the logo in the bottom center to avoid Pinterest button features covering your brand.
Tip Four: Use Text Overlay
Using text on a pin does require some creativity. Are you an educator? Using, ‘how to,’ titles can give context to the pinner and solve a problem they might have. Selling a product? Inspire them with witty text or include a call-to-action like “shop more” button on the pin.
Bonus: Use Stock Photography
Not a professional photographer? Not a problem! You can learn more how I use stock photography in this post. Here are some of my favorite stock photography brands that I use to create beautiful pins:
- Atelier 21– Beautiful lifestyle stock images from a talented friend. Use code ‘vanessakynes’ to get 10% off!
- Twigy Posts- Creative Market- Twigy Posts’ are natural, minimalistic, and full of variety bundles, perfect for your blog posts, instagram, or Pinterest pins.
- Maison de Pax- Creative Market– If you are looking for crisp, bright images to use in your social media or blog posts, then Rachel at Maison de Pax is your girl! Her beautiful curated collections feature bright florals in a minimalistic fresh style, surely to enhance the look of your business.
Making a great pin requires experience and a bit of testing! Don’t be afraid to try out new designs to see what resonates on Pinterest. It might surprise you! Want to learn more? Watch the latest Pinterest webinar on making a great pin:
Are you new to Pinterest and want more tips to get started? See my introductory post Getting Started on Pinterest and don’t forget to sign up for my email newsletter below. You’ll receive my FREE Pinterest Start-up Guide for your creative small business where I give easy actionable steps to getting started on Pinterest!
If you enjoyed that, I’d love for you to follow me on Pinterest or pin my image for later!