Getting discovered on Pinterest is simple, but it does require consistent effort and great content creation. In this blog post, I’m sharing 5 ways you can boost your Pinterest marketing strategy to get discovered on Pinterest.
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If you’ve been following me, you’ll know I had the opportunity to attend Pinterest’s first In the Making conference in June 2018 in San Francisco. It was such a fun experience and totally Pinterest perfect— you can read more about it in this post.
One of the simple things that stood out to me was a session on getting discovered on Pinterest. Most of these, if you have set up your profile, you are probably already doing, but it’s a good reminder to hear what Pinterest wants (and straight from the horse’s mouth). So let’s review the 5 ways to get discovered on Pinterest.
How to get discovered on Pinterest:
1. Fill out your profile including profile pic, name, and description.
It’s important to complete your profile, and a good reminder that if you are using Pinterest in any business capacity, it is important to convert to a business account! It’s in the TOS. Use keywords in your profile name AND description to increase your overall search optimization. If someone searches for ‘home decor DIY,’ your profile may auto-populate in the search bar. You could have the opportunity to introduce your total profile to some fresh eyes! Need more tips? Check out the post below:
2. Claim your website
Claiming your website is easily done in the settings. By claiming your website, you’ll get access to analytics (don’t forget to apply for rich pins too) as well as allow Pinterest to access data about your personal domain. The Pinterest algorithm is pulling data from the way pinners behave on your site. You’ll need to optimize your site for the same types of things that search engines are looking for—fast loading speeds, making user content friendly and more.
3. Create pins at least 1x per week (ideally, daily)
I don’t know about you, but creating daily fresh pins seems daunting and it is! I wouldn’t recommend it unless you are a rockstar content creator. I couldn’t create something on this blog daily, but I have committed to weekly content! Creating fresh new content, that you pin from your site, upload using the Pinterest platform or from Tailwind, will be registered as a ‘fresh pin.’ Here’s a tip to staying ‘fresh’ in the algorithm. Create more than one pin per blog post. Share one on the first day it goes live, share the other the following day, etc. Create fresh pins (with the new Pinterest recommended pin size of 600 x 900px, there are bound to be some out-of-date), for older, popular content. All of these will be seen as fresh content. And if you can’t do it daily, then don’t sweat it.
4. Generate valuable content for specific topics
This goes without saying! Quality over quantity (see number 3). Pinterest wants actionable, useful, and of course, Pinterest-worthy content. Create content that is specific and niche-related. Make sure your blog posts solve a problem your audience is asking.
5. Ask audiences to follow you on Pinterest
With the new Following Tab, there has been a big push to grow your audience on Pinterest. Pinterest sends your freshest content to followers first. If it performs well with your followers (i.e. they engage by clicking or saving a pin), then they show it to 10x more people and look-alike audiences. If you have a small, but engaged audience, you are golden. The number isn’t important; it’s the engagement within a specific subject that matters.
So as simple as it sounds, these are 5 ways to get discovered on Pinterest were helpful! Continue creating great, actionable content, Pinterest optimized pins and staying consistent on the Pinterest platform.
Are you new to Pinterest and want more tips to get started? See my introductory post Getting Started on Pinterest and don’t forget to sign up for my email newsletter below. You’ll receive my FREE Pinterest Start-up Guide for your creative small business where I give easy actionable steps to getting started on Pinterest! Ready to automate your Pinterest marketing strategy? Learn from my How to Use Tailwind course!
If you enjoyed that, I’d love for you to follow me on Pinterest and don’t forget to pin it!