Pinterest is the perfect place to get more client leads. By using Pinterest marketing strategies, Pinterest will drive traffic back to your site for potential clients to sign-up for your services. In this blog post, I’m sharing my top tips for converting Pinterest leads into converting clients!
This post may contain affiliate links, which means if you make a purchase from my link I may make a small commission at no cost to you.
Pinterest is a fantastic way to drive sales, grow your email list, and even gain more clients! By having a presence on Pinterest, you have the opportunity to write about your zone of genius.
Get Clients by Marketing on Pinterest
What should you write on? You should create blog posts that highlight problems your future clients have and how you can solve them. Are you a virtual assistant? Create blog topics that share how a VA can help with your productivity. Are you a graphic designer? Share how to create a branding board. Both of these topics can help a future client see you as an authority on a subject and, potentially inquire about hiring you! Want more blogging tips? Check out my 5 Tips to Get Started Blogging Today!
Writing great content isn’t enough—you need to make it easy for a Pinterest lead to convert to a client. Here are some top ways you can get more clients using Pinterest.
You should have an ‘about page’ or ‘start here’ page. This is how you share about who you are and what you do! Share your personality and tell the reader why YOU are a great fit for them. You don’t have to appeal to everyone; appeal to your ideal client by offering a solution to their problem.
Contact Page or ‘Work with Me’ Page
This is where you can share your services and packages. You don’t have to list the prices, but detail what you offer. At the very least, have a contact page where someone can email if they want to inquire about what you offer!
I’ve found that sometimes leads want to get to know your style and develop know, like, trust for your content. Have a freebie opt-in where you can lead them on an email funnel that leads them to hire you for your services. I get quite a few emails and inquiries from my email funnel (you can subscribe to my Free Pinterest Start-Up Guide here!)
Want to learn more about how I grow my email list using Pinterest? Find out here.
Lastly, once you’ve made the booking, give your client a great experience that leads to referrals! Use a great contract (more on my favorite here with my affiliate link at The Contract Shop) to protect both the client and you and create a fabulous client experience!
Are you using Pinterest to grow your client list?
Are you new to Pinterest and want more tips to get started? See my introductory post Getting Started on Pinterest and don’t forget to sign up for my email newsletter below. You’ll receive my FREE Pinterest Start-up Guide for your creative small business where I give easy actionable steps to getting started on Pinterest!
If you enjoyed that, I’d love for you to follow me on Pinterest and don’t forget to pin it!