Have you created a Pinterest business profile yet? If not, it’s easy to get started! I guide you through this step by step to getting started on Pinterest.
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If you are a creative small business owner wondering how to wield the power of Pinterest to grow your business, you are in the right place! Creating a keyword-rich Pinterest Business Profile is the first step!
Let’s talk Pinterest stats
Pinterest has over 250 MILLION users with a large majority of female users between the ages of 25-45 (don’t worry, the number of men participating is growing too). 93% of pinners are planning for a purchase! Isn’t that shocking? And, 72% of pinners discovered a brand for the first time on Pinterest—that could be you! Do females who purchase sound like your target audience? If you are a creative business, it most likely is and you need to be using Pinterest.
But if you are like many creative businesses, you are busy trying to catch up on the algorithms of other social accounts (I am looking at you Facebook and Instagram). One more social platform to navigate, so much more of your precious time.
I get that! I’ve made a clear and easy path to get your business started on Pinterest, drive traffic to your site, and increase sales!
Creating a Keyword-Rich Pinterest Business Profile
Convert your existing account to a business account
Did you know you can convert to a business account? It’s free and offers you loads of analytics to help you reach your target market. The analytics alone are worth the move, but you can also promote pins and connect your online shop using rich pins. Rich pins can provide data about inventory and price to the user on Pinterest—it’s like magic! (side note—if you are using Pinterest for business in any capacity, it’s in the terms of service to use a business profile).
Keep avatars consistent
It’s important to use the same profile photo on all your social accounts to create brand recognition—either a good quality picture of yourself or your logo. Think about what represents your brand best!
Carefully craft a keyword-rich profile
Your profile description communicates who you are or what visitors will find on your site. Use strong keywords (get my keywording tips here) and make sure to include your website. Include links to other social accounts where you are active too, especially Instagram.
If you are a local based business, make sure to add your location in multiple places, including your profile description.
Confirm your Domain
You’ll need a bit of code knowledge, but it is really important to verify your site with Pinterest. You can learn how to do that here. Confirming your domain gives your Pinterest profile access to meta-data and domain authority! This is really important if you want to succeed on Pinterest.
Enable rich pins
Rich pins are a powerful tool for providing more information about your recipe, product, app, or article. They are a must for small businesses for Pinterest. If you are a shop owner, they can share your current price of your products (even if you change that amount down the road) and your current inventory. You can learn how to enable Rich pins here.
Don’t forget to include a call-to-action (CTA)
Do you have a great opt-in for your email marketing? Get pinners to subscribe to your email subscription by linking using bit.ly or simply a short link to your lead generator. Don’t forget to include a pin to your opt-in in your boards with strong keywords to grow your email list! I share all about using Pinterest to grow your email list HERE.
Are you new to Pinterest and want more tips to get started? See my introductory post Getting Started on Pinterest and don’t forget to sign up for my email newsletter here. You’ll receive my FREE Pinterest Start-up Guide for your creative small business where I give easy actionable steps to getting started on Pinterest.