Pinterest has the exponential power to share your content across the platform, but there are a few things you need to do to optimize your repins. In this blog post, I’m sharing 5 ways to get more pins (or saves) on your Pinterest pins!
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5 Ways to get more repins on your Pinterest pins
Repins are an important way to spread your content to more Pinterest viewers. By creating ‘share-worthy’ pins, you’ll get more viewers on your content, and ultimately, drive more traffic to your site! Here are the five tips to get more saves on Pinterest:
Tip 1: Make your content useful and actionable
Pinterest is most interested in content that solves a problem for the pinner. Want the farmhouse look? Pinners hop onto the search bar and search ‘farmhouse style.’ Instant results! Which pin will they choose? They will most likely repin clear, crisp imaged-pins with text overlay showing the pinner how to get the ‘farmhouse look.’ Make the pin convey an action to take with a call-to-action!
Tip 2: Choose the correct Pin size
The preferred size for the Pinterest platform is a 2:3 ratio, or 600 x 900px. Don’t be tempted to create ‘giraffe pins’ as they are called. Secondly, most Pinterest users are using mobile, so make sure the text overlay is easy to read with clear and large texts. You can read more about text overlay on this post!
Pretty inspiring pins get more saves! Not a graphic designer? There are some visually attractive options and templates on Canva.
Tip 3: Use Keyword-Rich Descriptions
Keywords are everything on Pinterest as a discovery platform! Use 2-3 keyword-rich sentences with hashtags for the best chance to rank in the Pinterest search feed, ultimately getting more repins!
- Want more keywording tips? Check out this post here.
Tip 4: Review your Pinterest Analytics for your Top Traffic-Driving Content
Sometimes the best content strategy is to find out what received the most repins in the past! Take a look through your Pinterest or Google analytics and create content based on your top performing posts. Get more ideas here.
Tip 5: Make sure your website is Pinterest-friendly!
This step is so important! If you aren’t optimizing your blog posts to encourage pinners to repin on Pinterest, then you are missing a huge opportunity to drive traffic to your site. Make sure you have ‘pin it’ buttons on your Pinterest optimized images to make it easy for blog readers to pin.
‘Fresh’ pins pinned straight from your site, uploaded directly onto Pinterest, or pins scheduled from Tailwind get more priority in the Pinterest smart feed than repins on Pinterest. Ready to optimize your blog posts for Pinterest? Grab my How to Create a Pinterest-Friendly Blog Post E-Guide!
Are you new to Pinterest and want more tips to get started? See my introductory post Getting Started on Pinterest and don’t forget to sign up for my email newsletter below. You’ll receive my FREE Pinterest Start-up Guide for your creative small business where I give easy actionable steps to getting started on Pinterest! Ready to automate your Pinterest marketing strategy? Learn from my How to Use Tailwind course!
If you enjoyed that, I’d love for you to follow me on Pinterest and don’t forget to pin it!