Do you know how to read and interpret Pinterest analytics? This video will explain all of the features available with Pinterest for Business accounts. Discover important analytics like impressions, saves, and clicks.
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What are Pinterest Analytics?
When you first convert to a business account on Pinterest (and if you haven’t done that, you can find out HOW here), your profile changes. You get a text profile and a link to your website, as well as Pinterest analytics. You do have to confirm your website with Pinterest to get important data leading to your website and it is well worth your time to set it up.
A lot of people say Pinterest analytics aren’t robust. They are slightly delayed and perhaps even inaccurate, but they are SO accessible in the dashboard of Pinterest and give you a quick snapshot of the health of your account. I think it’s worth knowing how to read and interpret Pinterest analytics. This short video from Pinterest will decode some of the features:
For me, I am looking closely at clicks and saves to/from my personal website. These analytics show me which pins are performing best and which are achieving ‘organic virality.’ Impressions are great, but only when people act on my pins do they benefit me. Beyond the data, ask yourself some fruitful questions:
- What type of graphic tends to perform best with clicks or saves? Focus on these graphic branding strategies to get more clicks/saves.
- What type of content performs the best? Create more content related to those subjects.
- Which boards are performing the best? Pin relevant content to those boards.
- What content of others performs well on my page? Pin more of that type of content.
Analytics aren’t just useless data. They communicate something about the content you are creating. Decode the data and put it into action. What about you? What have you learned about your content with Pinterest Analytics?
Are you new to Pinterest and want more tips to get started? See my introductory post Getting Started on Pinterest and don’t forget to sign up for my email newsletter here. You’ll receive my FREE Pinterest Start-up Guide for your creative small business where I give easy actionable steps to getting started on Pinterest!
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