Pinterest as a platform is growing! Pinterest for business recently announced that 250 million users are using Pinterest each month! In this blog post, I’m sharing why you should be using a Pinterest marketing strategy for your creative small business and what to do if you are a looking for a guide on Pinterest for beginners.
This post may contain affiliate links, which means if you make a purchase from my link I may make a small commission at no cost to you.
Pinterest for Beginners: Why you should be using Pinterest in your Business
In a recent blog post, Pinterest announced there are now 250 Million users on Pinterest each month! That’s an increase in over 50 million people based on their previous reporting. Grow, baby, grow!
Why do we love Pinterest so much? Pinterest is about discovery and exploration. Users don’t search for exactly what they want. For e.g., want some new Nike tennis shoes? You don’t go to Pinterest, you head straight to the checkout on Amazon or Zappos. Pinterest is about searching with keywords to explore new ideas and discover fresh content that they love!
In June 2018, I had the opportunity to attend the In the Making conference hosted by Pinterest headquarters. One of my BIGGEST takeaways from the conference was how pinners interact with Pinterest everyday. As a Pinterest marketer, sometimes we distance ourselves from the everyday users who don’t care about algorithms, profile optimization, and hashtags. They just want to explore and be inspired. In fact, one of my favorite quotes from the conference was:
“Be yourself, not your selfie!”
Pinterest users aren’t concerned with what their peers think about their pinning choices, it’s about doing and searching for what they love and finding actionable content!
What types of users are using Pinterest?
The obvious answer is women! Here are some stats from Pinterest’s latest post:
- Women ages 25-54
- Pinterest reaches 83% of all U.S. women (more than IG, Twitter, and Snapchat!)
- “58% say it helps them make shopping and purchasing decisions.”
- “51% are being exposed to new brands on our platform that they would have not otherwise considered.”
How to Market on Pinterest as a Beginner
So, what’s the point of this whole post? The purpose is to show you that Pinterest is growing, by the millions, per year! And as it grows, we get a better understanding on how Pinterest evolves, especially from the female users. Pinners are looking for new ideas, using keywords and related subjects, pin by pin.
How can you get in on some of this marketing mojo? If you are a beginner to Pinterest, visit some of my top posts for getting started.
How to use Pinterest a Small Business
Getting started on Pinterest can seem daunting, but it can be done. Here are my top posts to get you started:
- How to set up a business account on Pinterest
- How to use keywords with Pinterest
- How to set up, schedule, and automate your pinning with Tailwind
- How to use Tailwind Tribes to quickly share your pins and fill your queue with niche related content
Need a guide to help break it down? Grab my Free Pinterest Start-Up Guide!
Like this blog post? I’d love for you to follow me on Pinterest and pin it for later!