Whether you are launching a new product or new website, you have to actually tell people about your new product and often more than once! In this podcast episode with Davey of Brands that Book, we share tactical and strategies for sharing about your new service, product, or concept with email marketing, social media marketing, and more!
How to sell without feeling salesy
If you are anything like me, owning a digital business can feel, well, awkward. Having to share and sell (without feeling like a used car salesman) can be tough! It’s hard to put yourself out there, especially as an introvert.
The truth is, unless you tell someone about your launch multiple times, you are likely to hear crickets! I’m not sure where I heard this line from, but, it’s not a good idea to be your industry’s best kept secret!
If you are stuck on how to create hype or excitement about your new website, service, or product, these 13 ideas should get your brain moving for some exciting ideas that are easy, even for shy introverts who hate the spotlight (i.e me¸—a card carrying member!).
8 Marketing ideas to create hype and excitement about your launch
Tip 1: Share with industry peers and friends
This is my favorite tip! Getting your industry friends to share your new launch in an email or on Instagram stories is a great way to encourage you to share without feeling awkward.
Having community and encouragement during a launch is crucial, as I often feel the ‘weird marketing vibes’ strongest during a launch.
If you decide to have your industry peers share, make pre-made graphics and templates for them to access to make it easy for them to post on social media.
TIP 2: Create teasers of your product
Everyone loves a teaser! Just like your favorite Taylor Swift album soon to drop, share short clips, screenshots and more to your email list and on social.
Don’t forget to share WHY this launch is coming and use storytelling as a way to create anticipation and hype.
Tip 3: Host a Giveaway
While everyone loves a free IPad, make sure that you give away something relevant to your audience so that they have a reason to visit your website or purchase your product in the future.
For me, I might offer my Pinterest Templates as a prize! They are relevant to my audience and will attract people who want to stay on my email list in the future.
Tip 4: Give ‘insiders’ access to special information
If you have been in business for any length of time, you’ve probably heard that ‘the money is in the list!’ While I prefer to think of my email subscribers as friends, you should consider gifting and incentivizing others to join your newsletter list for special offers.
Tip 5: Use a countdown timer
Creating urgency, or a limited time offer, encourages people to act! I can’t tell you the number of times I opened an email, was interested in an offer, but got distracted and never returned to the sales page.
It’s not that I didn’t want the product, but without a reminder, or some kind of ‘urgency’ that the offer would be removed, I didn’t make the time to whip out my wallet.
You can use free timers like motionmail and them to your sales page!
TIP 6: Run Paid Ads
While I am no paid advertising specialist, running ads to a warm audience (i.e. those who have engaged with your website before) can be a great way to remind them of your offer and also remind them of a closed cart option so they don’t lose out on the offer.
TIP 7: utilize Video
Video marketing is powerful! Display videos of your product, the ‘why’ of your brand through stories, and more with video! You can use video on Instagram stories, on the sales page, or YouTube to create more hype about your product.
TIP 8: Be bold on social media.
I know I’ve said it before, but hiding out on social media or being afraid to sell won’t help your bottom line. Marketing in an authentic way to share with your audience IS serving! With the help of tip 1, engaging your peers, sharing on social media is a great way to remind and refresh your audience why they need your product!
I find setting up all of my social media graphics and plan in advance helps me detach for the fear. I just set it up in advance and post it without giving it too much thought!
If you are interested in listening to 5 more tips, check out the podcast in this post and hear as Davey and I work through how to implement some of these great hype strategies to get noticed and make more sales!
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