If you are getting great leads and inquiries to your inbox, the next step is providing a timely, excellent client response to lead to a booking! In this podcast episode and blog post, I’m sharing my favorite email client inquiry tips to follow up with interested customers.
How to follow up to a client inquiry
DING! You’ve got mail! Getting a client to make an inquiry with your services or product is an important first step. But, what do you do when you respond back with your packages or services and they don’t reply? What if they ghost you? I’m sharing some strategies and the ‘art of the follow-up.’
Client inquiry Tips
Tip 1: Getting to a YES
Depending on your personality, responding to emails in a timely manner may not be your gifting. While I try to respond to all inquiries within 24-48 hours during the business week, I occasionally miss an email that needs a response. Life happens.
Following up to email can be a good remind to your client that they missed your reply! Maybe it was a busy week. Perhaps your email landed in spam (this happens to me more than you would think).
Getting your client to respond to your follow up shows that you are interested in working with them and also requires them to make a ‘micro decision’. Psychologically, helping them make one micro decision can lead to more decisions, and hopefully, booking with you!
TIP 2: Learn where you are seeing a drop-off in responses
If you see a pattern of ‘ghosting clients,’ then it might be time to revisit your client experience. Perhaps you are waiting too long to respond. Maybe your inquiry moved on to another service provider.
Perhaps your price is too high or your email is too confusing. Consider using a client welcome magazine or website landing page that makes it easier to book you in the future.
Tip 3: Get them on the phone
In the early days of my business, I replied TOO much in my first inquiry response. At this point, prospective clients are typically interested in price and discovery of what your service or product provides. Don’t overwhelm them with too many details, and if you can, get them on a call to talk through their needs.
One of the ways I prepare for this call is setting up a calendar on Calendly. This gives them the option to choose a time that you predetermine and works with their schedule too. It also collects their number and reminds them of your upcoming call.
Tip 4: Give them a strong Call to action
Once you’ve followed up, give them a next step. This might be a call with you. It might be sending them pricing information as a pdf. It also might include social proof, or examples of other client work with the results they received.
Keep the conversation going and ask about any questions they may have about working with you.
TIP 5: Do your research and make it personal
One of my favorite ways to follow up is to show that I am interested in working with them. You can do this by researching their business and showing your experience within that niche. I also like to compliment them on something specific or find some common interest (Hey! I’m from Texas too!). Making it personal is a powerful way to connect with your audience and get a reply!
Here’s a common example of how I might follow-up:
Hey [Client Name],
Thank you so much for reaching out! I am a huge fan of fine art photography and I love your work.
I’ve attached a PDF document of my Pinterest services in this email below. If you’d like to move forward, you can setup a complimentary call with me at [calendly link] where we can discuss your Pinterest strategy.
If you have any further questions, please don’t hesitate to reach out!
Simple and to the point, right? I hope this post was helpful for you to increase your client inquiries and bookings!
Looking for more follow-up tips? Be sure to listen to the episode linked above with Davey Jones as we discuss each of these tips and more!
HERE FOR THE PINTEREST TIPS?
Are you new to Pinterest and want more tips to get started? See my introductory post Getting Started on Pinterest and don’t forget to sign up for my email newsletter. You’ll receive my FREE Pinterest Start-up Guide for your creative small business where I give easy actionable steps to getting started on Pinterest!