Excited by all of the amazing Pinterest traffic to your website, but frustrated that you aren’t getting more client inquiries and sales? Have you considered that your website layout is missing a few simple tweaks to lead website visitors to your client inquiry page or your sales page? In this blog post, I’m sharing how you can increase conversions on your website!
I am an affiliate of Websites that Convert and may receive a commission if you enroll through my link. Because your success is important to me, I only recommend programs that I personally believe in and know will bring results in your business!
How To Increase Conversions On Your Website
I know these days are unprecedented; I know there we are dealing with the unknown. There are so many ways we can spend our time right now, but if refreshing your website and it’s conversion was on your list, then maybe this is the right time for you to explore some new strategies.
A lot of people are watching online right now. Where do they land when they arrive on your website? Loads of traffic from Pinterest and other search engines is GREAT, but if they aren’t getting to your landing page to inquire as a client or email sign-up page then it’s a missed opportunity.
What is a website conversion?
Let’s define a website conversion. A conversion is getting a website view to take action on something you wanted them to do.
Some good examples of this are:
- Signing up for your email newsletter
- Inquiring about your client services
- Visiting your shop
- Making a purchase at your shop
In my business, I regularly focus on my email sign-up conversion. For example, if I get 2000 website users and 100 sign-ups to email. The conversion rate would be 100/2000= .05, or a 5% conversion rate. Typically, the average conversion rate is about 3%.
Another conversion rate I focus on is how many visitors get to my email sign-up page (you can view that here) AND sign-up for my email (there are various ways you can do this via Google Analytics and goals). You would want this conversion rate to be MUCH higher! This page should be answering those common questions or hesitations they have about what service you provide. If I was converting less that 50% on this page, I’d be looking for errors, design, and copy tweaks.
Why your website copy matters
Website copy is very important! A very simple website can convert with the right copy. We need to make sure that we are answering questions to our visitors problems— in short, we need to be user focused. We need to guide them through our brand and convince them that we can help get transformation.
Some of my favorite ways to use copy are with leading questions like, “Are you confused about using Pinterest? My Pinterest Start-Up guide can help!”
Why Your Website Design MATTERS
Disclosure: I am not a website designer and I used a template to create my little home on the internet. You don’t have to be an expert either, but there are lots of creative ways to use your website design to increase conversion.
For example, at the top of this webpage, I have a simple call-to-action inviting anyone who hits my home page to head to my landing page. You go from acquaintances to first date in a matter of seconds. 😉
My about page is also a heavily visited page! And, since I know that, I make sure to have more than one call to action to my email landing page. My email subscribers are my tribe; they allow me to share updates, news, and of course, all the juicy Pinterest strategies.
How to increase email sign-ups and other conversions from your blog posts
Many, many of your Pinterest visitors will be entering your website from your blog. Pinterest loves that fresh blog content and this is a great way to find new readers and grow your brand. But, since Pinterest is notoriously bouncy, I like to make sure there are a few ways I can grab their attention. I use:
- A pop-up Flodesk form for my Pinterest Start-Up Guide
- A horizontal graphic that links to my email sign-up page
- My site-wide call to action bar at the top of my website
- Email sign-up forms at the end of each blog post and also in the sidebar
- Interlinking other blog posts (this helps with reducing bounce rate) that are also relevant
All of these options can help grow your audience and turn internet strangers into future clients/customers.
How can you improve your website conversion?
Raise your hand if you’re overwhelmed from running the never ending hamster wheel of marketing in your business….
It is exhausting, am I right?
You curate and plan and post and comment back, and yet, you’re still left with this nagging feeling of being behind, of not doing enough. And completely frustrated by the never ending algorithm changes. Looking at you Instagram.
Or worse… despite all that time and effort, your bottom line STILL isn’t growing.
It is time to step off the hamster wheel and focus on something you can actually control to succeed in business in 2020 and my friend Megan is here to show you how.
Megan is a master at website conversion strategy! She has a nearly a 70% conversion rate on her website (which, in her words, is like unicorn status). This masterclass will be jam packed with value, I promise. I wouldn’t recommend her to you if it wasn’t! In the live training, you’ll learn:
- The key to QUICKLY stand out from the pack – a quick website fix you can easily make that’ll captivate your ideal customers’ attention in 3 seconds flat.
- 3 must-haves your website needs to sell on auto-pilot – whether you’re a service provider or product shop owner!
- Simple website tweaks that’ll boost conversions immediately – no pushy sales tactics here… just simple yet effective tweaks you can make even if you don’t know how to code or create graphics!
So what are you waiting for? Will we see you there in the class?
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