What is the best pin size for the Pinterest platform in 2018? Pinterest as a platform has evolved over the years, but their recent optimal pin size recommendations have been reinforced by Pinterest headquarters. If you want a robust Pinterest marketing strategy, having multiple optimized pins per blog post will give you more visibility and traffic to your site!
This post may contain affiliate links, which means if you make a purchase from my link I may make a small commission at no cost to you.
Optimal Pin Size for Pinterest Images
Trending optimal pin sizes have changed over time. In years past, the motto, “Bigger is Better,” seemed to reign. But, according to Pinterest for Business and the In the Making Conference I attended hosted by Pinterest, the 2:3 vertical ratio has always been the preferred optimal pin size. The ‘giraffe’ long pins, as they are known, were a loop-hole for Pinterest strategists to get more attention on their pins. It worked, but Pinterest took notice and will be actively promoting pins that follow the 2:3 ratio by cropping pins:
In this post, you’ll see two pins, top and bottom, both utilizing the 2:3 or 600×900 px ratio. I like to add text overlay to brand and give more context to my pin, leading to more clicks. Why do long pins still rank high in search? It’s a great question! According to my chats with Pinterest employees, those older pins rank high because they have relevance and past virality, but, over time, optimal pin sizes will continue to take precedence.
Looking for more optimal pin sizes posts? I’ve gathered a few of my past posts below.
Are you new to Pinterest and want more tips to get started? See my introductory post Getting Started on Pinterest and don’t forget to sign up for my email newsletter below. You’ll receive my FREE Pinterest Start-up Guide for your creative small business where I give easy actionable steps to getting started on Pinterest!
IF YOU ENJOYED THAT, I’D LOVE FOR YOU TO FOLLOW ME ON PINTEREST AND DON’T FORGET TO PIN IT!