What is the best pin size for the Pinterest platform in 2018? Pinterest as a platform has evolved over the years, but their recent optimal pin size recommendations have been reinforced by Pinterest headquarters. If you want a robust Pinterest marketing strategy, having multiple optimized pins per blog post will give you more visibility and traffic to your site!
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Optimal Pin Size for Pinterest Images
Trending optimal pin sizes have changed over time. In years past, the motto, “Bigger is Better,” seemed to reign. But, according to Pinterest for Business and the In the Making Conference I attended hosted by Pinterest, the 2:3 vertical ratio has always been the preferred optimal pin size. The ‘giraffe’ long pins, as they are known, were a loop-hole for Pinterest strategists to get more attention on their pins. It worked, but Pinterest took notice and will be actively promoting pins that follow the 2:3 ratio by cropping pins:
Pins are organized into columns, so vertical Pins take up more space and tend to stand out more on our platform. The ideal aspect ratio for a vertical Pin is 2:3—1000 px wide x 1500 px high. Pins that are much longer than that are not recommended as they may be shown truncated in some places, and Pinners will need to closeup in order to see the entire pin. source
In this post, you’ll see two pins, top and bottom, both utilizing the 2:3 or 1000 x 1500 px ratio. I like to add text overlay to brand and give more context to my pin, leading to more clicks. Why do long pins still rank high in search? It’s a great question! According to my chats with Pinterest employees, those older pins rank high because they have relevance and past virality, but, over time, optimal pin sizes will continue to take precedence.
Looking for more optimal pin sizes posts? I’ve gathered a few of my past posts below.
More posts on optimal pin sizes and Pinterest marketing tips:
Are you new to Pinterest and want more tips to get started? See my introductory post Getting Started on Pinterest and don’t forget to sign up for my email newsletter below. You’ll receive my FREE Pinterest Start-up Guide for your creative small business where I give easy actionable steps to getting started on Pinterest!
IF YOU ENJOYED THAT, I’D LOVE FOR YOU TO FOLLOW ME ON PINTEREST AND DON’T FORGET TO PIN IT!
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