Quality over quantity rings true in so many areas of life and Pinterest is no exception! Your content on Pinterest matters! In this blog post, I’m sharing how having great content can lead to a higher ranking in the Pinterest Smart Feed.
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It shouldn’t come as a surprise that good content on Pinterest will translate to a more powerful marketing strategy overall! Search engines have long used a ‘bounce rate’ as a data-driven way to determine if the user found the content helpful, engaging, or ultimately, worth their time. Pinterest is employing some of these methods to determine the same for their pins. In their most recent best practices guide, Pinterest tells us:
“We prioritize Pin clickthroughs with low bounce rates, so prioritize fast page load times and avoid pop up ads. Pins that lead to 404 pages or have broken links will be penalized, so always include links when you create a Pin.”
If you aren’t familiar with a bounce rate, it essentially means, did the user enter and exit on the same html page. High bounce rates are common with bloggers. Pinterest users are notoriously ‘bouncy.’ They might be looking for one piece of content to create and then they are off. Pinterest is also looking for loading times on the page as well as annoying pop-up ads. The principles of optimizing for Pinterest are similar to search engine rankings. Make your site useful, pleasant, and quick for your user.
Your Content in the Pinterest Smart Feed
So, how does this relate to the smart feed? Your pin title and content should relate to what the user finds on the other end of the pin! Don’t send your Pinterest user bouncing away! Encourage them within the post to click on related content or invite them to join your email list. Reward your Pinterest user and the platform will reward you with more distribution in the Smart Feed.
Of course, the opposite is true. If your pins lead to 404 pages, have high bounce rates or slow loading, then you can expect Pinterest to de-rank your existing pins. The old adage rings true, quality over quantity.
Are you new to Pinterest and want more tips to get started? See my introductory post Getting Started on Pinterest and don’t forget to sign up for my email newsletter below. You’ll receive my FREE Pinterest Start-up Guide for your creative small business where I give easy actionable steps to getting started on Pinterest!
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