Creating multiple Pinterest pins for each blog post or landing page not only improves your reach but also your SEO for Pinterest. On the blog, I’m sharing why you should be creating different pin images to drive more traffic to your blog and ultimately, improving your Pinterest marketing strategy.
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Why you should be creating multiple Pinterest pins for your blog posts
As a Pinterest marketing strategist, I help creative small businesses craft traffic-generating Pinterest marketing strategies! Many of those businesses are knee deep in running their own business and don’t have tons of time for creating content for their website.
Blogging regularly is an important strategy—creating content once a month would probably be my minimum recommendation. (Looking for blogging tips? I posted here on how to get started!)
If you can’t create content weekly, one way to stretch the life of that blog post even further is to create multiple images on Pinterest. Here’s an example of two pins created for the same blog post:
Both of these pins lead to the same blog post. They appeal to different audiences, and quite honestly, double my chances of getting a click when someone searches for ‘Shopify and Pinterest.’ One design might take off more than the other and give me a design strategy to continue with other pins in the future too!
Is pinning multiple images frowned upon by Pinterest? No, in fact, they encourage it:
“It’s okay to have multiple Pins that land on the same destination. In fact, it’s good to save a variety of images that appeal to different types of people. Just make sure to write different descriptions for each pin—it’ll improve your SEO.” source
Should you post both pins on your blog post? If you have an image-heavy post, like step-by-step recipes or wedding photography, I’d probably only post one. I like to post two because my blog posts don’t have a lot of images. Test and see what works for you! You can always upload the second image via the Pinterest platform and set the landing page as the same blog post.
Looking for other posts on creating Pinterest images? Here are some resources you might like:
- 3 Steps to Create Pinterest Images
- 4 Content Strategies You Can Learn from Pinterest Analytics
- What Is the Optimal Pin Size for Pinterest Images in 2018?
Are you new to Pinterest and want more tips to get started? See my introductory post Getting Started on Pinterest and don’t forget to sign up for my email newsletter below. You’ll receive my FREE Pinterest Start-up Guide for your creative small business where I give easy actionable steps to getting started on Pinterest! Ready to automate your Pinterest marketing strategy? Learn from my How to Use Tailwind course!
If you enjoyed that, I’d love for you to follow me on Pinterest and don’t forget to pin it!