Creating multiple Pinterest pins for each blog post or landing page not only improves your reach but also your SEO for Pinterest. On the blog, I’m sharing why you should be creating different pin images to drive more traffic to your blog and ultimately, improving your Pinterest marketing strategy.
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Why you should be creating multiple Pinterest pins for your blog posts
As a Pinterest marketing strategist, I help creative small businesses craft traffic-generating Pinterest marketing strategies! Many of those businesses are knee deep in running their own business and don’t have tons of time for creating content for their website.
Blogging regularly is an important strategy—creating content once a month would probably be my minimum recommendation. (Looking for blogging tips? I posted here on how to get started!)
If you can’t create content weekly, one way to stretch the life of that blog post even further is to create multiple images on Pinterest. Here’s an example of two pins created for the same blog post:
Both of these pins lead to the same blog post. They appeal to different audiences, and quite honestly, double my chances of getting a click when someone searches for ‘Shopify and Pinterest.’ One design might take off more than the other and give me a design strategy to continue with other pins in the future too!
Is pinning multiple images frowned upon by Pinterest? No, in fact, they encourage it:
“It’s okay to have multiple Pins that land on the same destination. In fact, it’s good to save a variety of images that appeal to different types of people. Just make sure to write different descriptions for each pin—it’ll improve your SEO.” source
Should you post both pins on your blog post? If you have an image-heavy post, like step-by-step recipes or wedding photography, I’d probably only post one. I like to post two because my blog posts don’t have a lot of images. Test and see what works for you! You can always upload the second image via the Pinterest platform and set the landing page as the same blog post.
Looking for other posts on creating Pinterest images? Here are some resources you might like:
- 3 Steps to Create Pinterest Images
- 4 Content Strategies You Can Learn from Pinterest Analytics
- What Is the Optimal Pin Size for Pinterest Images in 2018?
Are you new to Pinterest and want more tips to get started? See my introductory post Getting Started on Pinterest and don’t forget to sign up for my email newsletter below. You’ll receive my FREE Pinterest Start-up Guide for your creative small business where I give easy actionable steps to getting started on Pinterest! Ready to automate your Pinterest marketing strategy? Learn from my How to Use Tailwind course!
If you enjoyed that, I’d love for you to follow me on Pinterest and don’t forget to pin it!
Its a very helpful article.
I just want to know how bloggers pin different images(more than 2) for same article post.
Hi! You can create multiple images and schedule them out using Tailwind or simply, upload different images on the Pinterest platform that lead back to the same URL.
Can you recommend a Pinterest plugin for wordpress? Thanks!
Hi Julie! For a free ‘pin it’ button, you can try Jquery. Just search within plug-ins! Hope that helps.
Thank you for replying Vanessa. I really appreciate your content. Would you mind sharing with me where you think the best location for a Pinterest worthy image on a blog post should be placed? Thank you.
I’ve seen all different variations– but I definitely think having one at the bottom with a call to action is important. Choosing to put one at the top is optional but might increase engagement! 🙂
I’m enjoying your articles right now since 20mins. Very helpful! Can I pin the different pins for the same blog post on the same day? Thanks heaps!
I’d recommend spacing out the images by a few days. 😉
This is great! Exactly the information I was looking for. Thanks so much. I know you must be busy so I appreciate you taking the time to reply.
I’m so glad it was helpful! 🙂
Hello, Can I create 20 Pinterest pins links to the same URL of single blog post.?
I’d be careful about creating that many pins! It could get you flagged for spam. 3-4 is plenty per blog post!
Thank you this is great it helped a lot I wasn’t sure if it was allowed to make multiple pins for the same post but now I know and will be making 2 pins per post!
So glad it was helpful, Yasmin!
Jared dela Cruz says
Hi Vanessa! Thank you for this wonderful article. It’s super helpful. I’m just a newbie blogger trying to figure out this blogging thing. Lately I’ve been trying to use Pinterest to drive traffic to my blog (phmillennia.com). Right now, I’m getting only like five visitors a day, and two of them are me, which is funny and frustrating at the same time. So, I’ve decided to create multiple Pins for every blog post. I’m creating 4 Pins for every post and I’m wondering if that’s gonna help at all. From what I read on your article, I suppose it does help. I only recently posted those new Pins (like two hours ago), so I’m keeping my fingers crossed and hoping they do bring me more traffic. I’m trying to learn everything I can about blogging because I want this to work so much – I want to make a living out of this. Anyway, sorry for this long comment. Thank you once again!
Hi Jared! It definitely takes time and effort to generate traffic, but creating multiple pins will help a lot! Good luck!
Elena Mueller says
I’m really new on the blogging thing too. When you create a pin on Pinterest, do you have to put that picture on your blog post too?
You don’t have to, but it is ideal to give readers something to pin to the platform.
This really helped me! I appreciate it:)
So glad, Nicole!
Fakayode Babatunde says
Thanks for this wonderful post! it was able to clear my doubt but I still have one question I want to ask.
Do I also need to change the title of each pin?
Nope! It’s much more important to refresh with new graphics.