Stuck on how to start using Pinterest for Business? In this blog post, I’m sharing the 5 most common questions I’m asked about Pinterest marketing and tips for how you can get started using Pinterest to drive traffic to your website or blog.
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I don’t know about you, but I am always drawn the FAQ section of a website. I’m a curious learner and problem solver, so I like to know exactly what others are asking (and hopefully, I can find the answer to my question too). After marketing with Pinterest for nearly three years now, I’m common asked the same questions about Pinterest daily. I’d love to share with you the 5 most common questions to help you get started using Pinterest!
5 most frequently asked questions about Pinterest Marketing
Question 1: Do I need a business account?
Answer: A resounding YES! Not only is it in the TOS (terms of service) that you use a business account, but when you convert to a business account, you’ll get access to Pinterest analytics and other features only available to business users. You get a fancy profile look too!
Since Pinterest has been around since 2011, many people ask if they should convert their current personal account or start fresh. I usually lean towards converting a personal account and converting it. Would your past audience be at all interested in your current content? If so, then convert! If they are wildly different, then consider starting a fresh account!
So, if you are converting a past account, you’ll need to clean up your Pinterest boards, which leads to my next most commonly asked question:
Question 2: Should I delete my old boards?
Answer: No! Pinterest has made it easy to archive or even make those boards secret. Your boards (see more board tips here!) should reflect the type of content you are creating and your ideal audience. I really encourage you to ask yourself as you are sorting older personal boards (or a brand refresh): Does this board reflect the type of content I am creating? For example, does a easy craft board reflect your wedding photography business?
If it doesn’t, you have a few options! If you don’t plan on pinning to that board anymore (who has time for crafts!), then you can archive the board. If you are still a craft enthusiast, then go ahead and make that board secret. You can still pin to that board when you are using the Pinterest platform, but your followers won’t see it!
Question 3: Should I delete my old pins?
Again, like the board question above, deleting old pins is generally not a good idea! Old pins have the opportunity to go viral (it happens all the time!). If you don’t love the look of your old pins, they will eventually get buried by your newer content. Consider making new pins that reflect your current branding or style (read more here)!
Question 4: How many pins should I pin a day?
I’d be a rich woman if I got a quarter every time I’m asked this question! In the past, Pinterest has recommended at least 5-10 pins a day. If you are a BRAND new account, then this is a good place to start, but to really grow you are going to need to bump this up! For me, the sweet spot is between 15-20 for newer accounts and 30-40 for accounts that have a lot of content.
I’d really recommend using Tailwind to help you maintain consistency in your pinning behavior. Pinterest really wants users to show up regularly and with the busy demands of running a business, automating the whole system with Tailwind is a no brainer!
Question 5: Do I need a blog to be successful on Pinterest?
Answer: This one is a yes and no! Blogging is certainly not dead and is absolutely vital, in my opinion, for growing your business! Blogging allows you to establish yourself as an expert and grow in ‘know, like, and trust’. Blogging is also important for SEO.
It’s important to remember that Pinterest wants fresh content and blogging makes it possible to create new URL’s that lead back to your website. As a side note, you can use promoted pins on Pinterest (paid ads) if you want to get traffic back to your website, but I still recommend having an organic strategy.
If you feel like you can only blog 2 or so times a month, then create multiple pins per blog post to get more traction on one piece of blog content.
What about you? Did this post satisfy some of your most frequently asked questions about Pinterest? Let me know in the comments!
Are you new to Pinterest and want more tips to get started? See my introductory post Getting Started on Pinterest and don’t forget to sign up for my email newsletter below. You’ll receive my FREE Pinterest Start-up Guide for your creative small business where I give easy actionable steps to getting started on Pinterest! Ready to automate your Pinterest marketing strategy? Learn from my How to Use Tailwind course!