Are you using search engine keyword optimized pin titles on Pinterest? In this blog post, I’m showing you how Pinterest is making changes to the platform by requiring pin titles and how you can use them to your advantage to increase your traffic to your website by ranking higher in search.
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How to get more traffic with Pinterest by Optimizing Pin Titles for SEO
Pinterest has gone through some major changes this year! As a visual search discovery tool, I am a personal fan of some of these changes. Video is more prominent in both the feeds and profiles, product and e-commerce search is up, and soon, we will have to manually input (or automate through Tailwind) pin titles for our content.
What are Pin Titles?
Simply put, pin titles can be up to 100 characters, and much like a blog post title, give the pinner the main idea of the pin! They should use strong copy that feels natural (and not spammy), but encourages the reader to click!
Pinterest uses these pin titles for SEO so it’s vitally important that you utilize the best keywords that represent your account (want more keywording tips? Check out this blog post).
Where to add Pin Titles on Pinterest
This is what it looks like on Pinterest (with some detailed comments from me in red!):
Where to add Pin Titles on Tailwind
Pin titles on Tailwind (my favorite Pinterest scheduler app) live right under the board name. This line is editable (but required to schedule a pin!).
How to use keywords in your Pin Titles
Most of the time, Pinterest and Tailwind will pull the titles from your website automatically, especially if you have rich pins (you can learn how to enable rich pins too!).
Sometimes the pin titles don’t pull correctly! If you are uploading the pins via Tailwind, then you can edit them with Tailwind.
One of the best things about this is that you don’t have to use the same Pin title for each pin. Say you have multiple pin images per blog post (and you should, read up on that here), you can choose different variations of Pin titles to reach further in search.
For e.g., this post is titled: How to get more traffic with Pinterest by Optimizing Pin Titles for SEO
I could use different pin titles per image:
- How to boost SEO using Pin Titles
- Grow your website/blog traffic using Pin Titles
- How to rank higher in search on Pinterest using Pin Titles!
These all implement different keywords to rank for search like SEO, website traffic, blog traffic, rank higher in search. Of course, you don’t have to have different pin titles for each image, but you can see how this would help you diversify your content.
Tailwind, in this handy article, recommends:
Rather than keyword stuffing, use natural language, never over promising or employing “click bait” tactics (in fact, don’t use the word, “click” at all). Pinterest can detect this and it will hurt the reach of your Pins. Be honest and thorough (as thorough as you can be in 100 characters!) in explaining what this Pin has to offer.
In short, pin titles are a great way to increase the reach to new audiences on Pinterest and beyond by using some strong search engine keywords to get more traffic to your website!
Are you new to Pinterest and want more tips to get started? See my introductory post Getting Started on Pinterest and don’t forget to sign up for my email newsletter. You’ll receive my FREE Pinterest Start-up Guide for your creative small business where I give easy actionable steps to getting started on Pinterest! Ready to take action TODAY? Enroll in my Pin Progress course!