Shopify is a powerful platform for e-commerce. Using some basic Pinterest marketing strategies, I’m sharing how to promote your Shopify shop on Pinterest.
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How to Promote Your Shopify Shop on Pinterest
Are you using Pinterest to promote your Shopify shop? The two go together like peanut butter and jelly! Shopify has made it easier than ever to add your physical product pins to Pinterest to become buyable. It’s a match made in heaven, but how do you drive traffic to your Shopify shop using Pinterest?
Using Pinterest for your Shopify shop isn’t all that different from the typical ways of driving traffic to your site without a shop. The one key addition is the use of ‘buyable pins’. Shopify allows you to add your products to product pins, though it’s only available for physical products (i.e. no digital downloads). These product pins allow you to select options, such as color, size, or quantity and complete the purchase ON PINTEREST. Pinterest pulls the product description from Shopify, so be sure that you are using keyword-rich descriptions (which are good for your shop’s overall SEO too). You can get some keywording tips here and see my Pinterest Marketing Guide for 2018. (update: buyable pins are no longer in use, but they will using product pins for the future)
The biggest question is why should you be using Pinterest for your Shopify shop? With over 200 million users, Pinterest pinners come to the site ready to buy and looking for new products to discover. Consider some of these stats:
- 93% of Pinterest users are planning for purchase
- 67% of users say they have discovered a new brand using Pinterest
- 1 out of 2 users have made a purchase after seeing a promoted pin
I’ve said it a few times before, but if you know exactly WHAT you want to purchase, you make a beeline straight for Amazon. Want Nike shoes? Head straight to the source. But Pinterest users don’t know exactly what they want. They want to explore ideas, like “top baby registry items”, or “best gifts for mom”, on Pinterest. Using keyword-rich descriptions for your products is a key part of those users discovering your items for your brand. Here are some of my top tips for driving traffic to your Shopify site from Pinterest:
- Blog about your products, at least monthly, but weekly if possible. Blogging allows you to create new fresh content that Pinterest loves. Show how you can use your product. Display it in a lifestyle post about how it is practical for your niche audience, or share a collection of items that group well together.
- Lead them to your funnel using a coupon or opt-in freebie immediately when they land on the shop. By collecting their email, you can reach out to window shoppers and send them relevant promotions and coupons.
- Maintain and curate an active Pinterest profile and optimize your account for clicks. If you aren’t sure how to do this, you can grab my Free Pinterest Start-Up Guide. Curate boards and pins that are similar or related to your shop items. Use a scheduler, like Tailwind to stay consistent.
I like to use Tailwind, a Pinterest and Instagram scheduler, to curate my clients’ Pinterest feeds with pins that relate to their products. For example, do you sell party decor? Have a birthday party board where you pin your product images as well as other helpful party planning ideas. Pin your products to more than one board using Tailwind to spread out your pinning content. A birthday candle could go to many boards like “first birthday party,” “summer birthday party,” and “birthday cake ideas.” Fill your Tailwind queue with your products as well as other related pins for a well-curated and inspiring feed! Want more Tailwind tips and tutorials (or, are you ready to get started? You can grab my $15 off Tailwind affiliate link here):
Pinterest prioritizes accounts that are actively maintained. In fact, they prefer accounts that pin a few times a day versus ‘binge pinning’ once a week. Set a reminder to live pin daily or use a scheduler like Tailwind to maintain a robust Pinterest account. Want a little peek into a brand new Shopify shop relying on Pinterest for traffic? I helped managed this shop using Pinterest and Tailwind, of course, to grow traffic, email, and ultimately sales!
This traffic and shop really started to take off with peaks of virality and consistent traffic.
Pinterest is a powerful place to promote your Shopify shop! With active pinners looking for amazing new products to fit their lifestyle or needs, grow your customer leads by driving traffic from Pinterest.
Are you new to Pinterest and want more tips to get started? See my introductory post Getting Started on Pinterest and don’t forget to sign up for my email newsletter below. You’ll receive my FREE Pinterest Start-up Guide for your creative small business where I give easy actionable steps to getting started on Pinterest!
If you enjoyed that, I’d love for you to follow me on Pinterest and don’t forget to pin it!