Are you making these 3 common mistakes on Pinterest? Pinterest marketing isn’t rocket science, but it can be tricky to get started. Don’t make these mistakes—make sure that you are optimizing your images, using keywords correctly and staying consistent to get the most results using Pinterest!
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3 Common Mistakes on Pinterest
Pinterest, as a platform, can be tricky. At first sight, it seems like dropping a pin into the platform gives you instant virality! But in reality, there are important steps (and mistakes to avoid) to getting virality and success on Pinterest to drive traffic to your site. I’ll be sharing the 3 most common mistakes made on Pinterest.
Mistake #1: Optimal Image Sizes
Pinterest has told us in numerous webinars and even on their business platform that they prefer the 2:3, 600 x 900 px ratio. Square images are even gaining speed. Long gone are the days of super long pins (above 1260px in length) receiving priority in the Pinterest Smart Feed. Pinterest is actively demoting longer pins, though it could be some time before they disappear. I’ve written about Pinterest images in a few blog posts you can find here:
Mistake #2: Keywording
Keywords are everything on Pinterest. While technology is changing on scanning the graphics for content, Pinterest still primarily uses keywords to sort and rank data. Much like other search engines, keywords are king and you should be using them properly. I’ve written a few blog posts to get you using keywords like a rockstar (and drive traffic to your site):
- Best Board Strategies for Pinterest: 4 Places to Include Keywords for Your Pinterest Boards
- Why You Should be Using Keywords on Pinterest
- Pinterest and SEO
Mistake #3: Consistency on Pinterest
This one is a doozy! You can create great images and use the right keywords on Pinterest, but without a strategy or consistency, your results are going to fall flat. The good news is that Pinterest doesn’t require that much babysitting. Can you take the time to pin 5-10x a day? Then you have what it takes to be consistent. I personally find, with life’s busy seasons, pinning daily to be a chore. I use Tailwind, a Pinterest and Instagram scheduler, to keep an active queue of content pinning at optimal times (yep, that matters too!). I share a lot of about Tailwind (and you can grab my affiliate link here to get $15 off!). Here are some of my top posts about consistency using Tailwind.
Avoiding these 3 common mistakes on Pinterest can lead to more success, and ultimately, more traffic to your website!
Are you new to Pinterest and want more tips to get started? See my introductory post Getting Started on Pinterest and don’t forget to sign up for my email newsletter below. You’ll receive my FREE Pinterest Start-up Guide for your creative small business where I give easy actionable steps to getting started on Pinterest!
If you enjoyed that, I’d love for you to follow me on Pinterest and don’t forget to pin it!